Archive for the 'Lead Generation' Category

Blogging For Business – Does it really work?

Don’t take my word for it. Read the email correspondence below from Malcolm Whitfield in response to a Post Program Planning (automated) email we send to all our clients after-the-fact. ___________________________________________ Hi Marc, (or whoever handles your mail),   Just thought I would reply to this. I attended a half day Internet Business Blogging Workshop […]

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Seeing the forest for the trees or _____?

I use this metaphor to explain Internet Marketing Strategies all the time.

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Bear in the woods

This is a metaphor that can change how you manage your Internet Marketing Strategies. Click on the image below to see how you can generate more leads for your business.

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Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free. The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free. But […]

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Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts. The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was […]

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Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you. In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT […]

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Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do. Here is one quick and easy way to get there. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better. […]

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How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy. Almost as easy as flipping a coin and hoping for the best!

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Exponential Marketing Comic 2

This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves. For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at […]

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Exponential Marketing Comic 1

Today is the first instalment of a cartoon series… Online Programs Available: Blogging for small business webinar Turn Browsers into buyers webinar Internet Lead Generation Toolkit

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Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent. One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the […]

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Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself… Click on the image to find out what your best Internet Marketing Options are.

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Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits. Let me give you an example. There is a website registry for […]

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Facebook pages for small business removed after unspecified complaint

As a reader and/or subscriber to this Internet Marketing Blog, you know I am not a fan of social media. Even though this is not a “I told you so” blog post, it is a forewarning. I cover issues like this with my clients – at events and workshops like the Exponential Internet Marketing Bootcamp […]

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NEWS FLASH: Twitter cuts off service to LinkedIn

Twitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership. Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time. The micro-blogging service has had a partnership with LinkedIn since 2009. “If you had previously synced your LinkedIn and Twitter accounts, […]

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Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]

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Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before. Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads. What does this […]

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Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it? If you’re a small business, I can tell […]

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Feeling like a hostage to your web design / IT supplier?

Many small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”. Put differently, years ago, when you bought a Yellow Pages ad, […]

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Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be […]

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