Internet Marketing Blog

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If you want to improve your business, you’ve got to look at the most apparent aspects first. When you are reaching out to a customer, one of the most important ingredients is your website. The website will be the benchmark on how customers will judge your business or choose to purchase from you. But what happens when your website isn’t cutting it? And what happens when you’re not getting enough traffic? You may think that you’ve done everything right, but the numbers of your website traffic say something completely different. So with this in mind, this provides some troubleshooting options to springboard you into the right direction.

Your SEO Is Poor

It’s all about the Google rankings. Automatically, Google is the best source of free web traffic, but getting yourself into the top 10 or the first page is a tumultuous task. Many people choose to pay their way in, and there are numerous AdWords management services that can help you with this, but if you’re looking to do it in a more organic way, you need to make sure that your content is up to scratch. But if your content is as good as it can be, you’ve got to delve a bit further in to see if there are any other issues. Perhaps you have not optimized your content for keyword terms or not installed an SEO plugin. Because there are so many different factors at play, you need to make sure you are covering every base.

You Aren’t Promoting Enough

It may be as simple as this. You might have spent so long working on great content, but if you’re not getting the content out there, this can be a straightforward reason people aren’t coming to you. Promoting is a 24/7 game. This means that you’ve got to be on the right platforms for your target market, but you’ve got to be hammering the point home. It’s vital that if you are advertising on social media platforms that you are continually churning out content and promoting it so that it gets to the right people at the right time of day. This is where analytics tools are invaluable because if you are regularly pushing content out, but it’s not hitting people at the right time of day, this can be a problem. But now, social media is such a comprehensive tool for promotion that there are things that you can implement to promote your content regularly without even trying! Automating your social media posts has never been easier due to various tools, and this will help to maintain regularity. But you have to remember that promoting your content is about the good quality stuff. If you keep churning out content for the sake of numbers, but it’s all low quality, this will put people off coming to you. Think about the right type of content for your business. In terms of search engine rankings, video has seen a massive boost. But as a result, everybody is doing video. There is no point in doing a video for the sake of it if you are running a business that’s not dynamic or doesn’t necessarily need videos. For example, if your marketing to people in their 50s do they need video content?

Poor UX

User experience is vital. You may have fantastic content, but if you’re not getting the numbers in the traffic, it may very well be the fact that your website isn’t user-friendly. We have to remember that there is so much saturation in terms of content that many outlets are providing similar types of content. This means that if you publish something your audience may want to read, they could go to someone else for the same information. The goal is to improve your user experience so people will feel at home on your website. There are various factors at play with regards to UX, and one of the main ones is the loading time, and there are tools that you can use to check your website’s loading time. As a general rule, if it takes more than 3 seconds to load, you are in trouble. You should also make sure that your website is optimized for mobile devices. But also, you should think about the layout of your website. Much like the layout of supermarkets tease and tempt customers into a particular direction, you’ve got to think about the same thing with your site.

Keyword Problems

This is a persistent problem. The more times a keyword is entered into a Google search, the likelier it becomes targeted by the very best writers in a specific industry. This means that you are going to be competing with the big wigs, which is difficult for the best of us. Because the top rankings are usually authority websites that everybody has heard of, you’ve got to be smart with your keyword targets. The two options are either to gain authority or go for long-tail keywords. While becoming an authority can take a long time, if you use long-tail keywords that are around 4 or 5 words, this will give you a better chance of ranking in the search engine. Ideally, you should mix the two options. Working at being an authority can take some time to get right, but when you are up the top of the search engine, it can be to do with those subtle long-term efforts like implementing long-tail keywords.

One of the best lessons anybody can learn is to look at the type of business that’s making a success of their website and is ranking high. Analyze it, what is it about them that’s making them so successful? Our website is the window to the world, and if we don’t have these components in place, it’s unlikely people will stay with us for long. Many businesses tend to go for social media as their main outlet, but it’s not the best way to promote your brand in a comprehensive manner. This is where your website is invaluable. Make sure that it is gaining traffic and gaining momentum.

Many nowadays will frame technology as the solution to all woes in the modern workplace. It provides workers the tools to complete projects more efficiently, to communicate more effectively, and can automate whole processes so you need never think about it too much. However, more tech isn’t always the answer. Without careful planning, your greatest assets can also become your greatest liabilities.

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Know your security scope

With every new piece of hardware, every new program, and every new network you introduce into the business, you also introduce a new risk. Any software that connects online is, for instance, a potential gateway for someone to intrude your system and steal your data. Make sure that you’re investing in the very best digital security measures, be it anti-malware software, firewalls, or a policy that ensures everyone bringing a home device to the office, such as laptops or tablets, follows strict company protocol on how those devices are used and secured.

Have a team who can deal with the hiccups

Tech may eliminate human error, but that doesn’t mean that it’s perfect. It can slow down, it can suffer from errors, it can even lead to downtime. Having an IT team that’s on hand to respond to such issues, and prevent them from happening in future, is key. Finding good IT staffing can be difficult, so take the time to identify reliable recruitment agencies and outsourced services you can reach out to when your need is immediate and dire. Otherwise, you’re going to have your team scratching their heads trying to figure out systems that they’re not trained to.

Make sure you have a backup

A good workflow running on tech means relying on several assets. This can include hardware, software, and net connection. Having a backup for all of these things is important. For instance, allowing your team to bring their own devices to the office can get around any problems caused by a piece of hardware not working. Using Cloud software and storage can help them do the same work they would do on office devices, and having a backup internet connection means that even losing your network doesn’t result in too much down time.

Find tools that can do more than one job at a time

One of the issues of having too much software is that your team’s jobs can become increasingly complex, especially if you have specific standards on how different jobs are supposed to be done. To that end, instead of installing a bunch of different programs, each suited to a different task, try to find suites or software that can multitask. For instance, the Office 365 package can help take care of word document, spreadsheet, and presentation needs all in one.

If you want to incorporate new hardware or software into the business to help you meet specific goals then by all means, go ahead. Just make sure that you’re building the infrastructure to support it, or you can find it slowing you down more than anything.

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Most business owners are aware that a blog is a highly valuable tool to draw consumers to your website. Whether you already have a blog or not- there’s always room for improvement when it comes to online marketing. To help you to enhance your quality fast, try a few of these pointers.

1 . Revamp your content

The first step to improving your blog is to revamp your content. With so many competitors out there, it pays to seek to improve all of the time. Look at what your competitors write about and ensure that you are providing posts that are more creative, unique and informative than what they have to offer. Of course, your content might be similar to that of your competitors in theme, but this doesn’t mean that it can’t provide something new and fresh on the topic. It’s likely that you outsource your articles, but for some originality, why not write a post or two yourself or call upon a member of your team?

2. Work with an SEO professional

If you want to improve your blog, it’s a good idea to work with an SEO professional. You may know a fair bit about SEO already, but with so much competition out there these days- a professional touch really is a worthy investment. Stephen Gagnon is a great SEO professional who can help your business to build an excellent online presence. You’ll find yourself ranked higher on search engines in no time at all!

3. Try a blogger outreach program

Another way to improve your online presence is to use a blogger outreach service. These services can help you to identify the right blogs and have your links placed on relevant blogger sites. You’ll benefit from a mention of your business by another blog in a similar industry. There are plenty of bloggers out there with a trusted following (that includes your target audience). A blogger outreach service can help you find such bloggers and get a campaign going.

4. Promote more on socials

Don’t forget to promote your blog content across all of your socials. You may have some amazing content, but it’s only valuable to you if it gets seen! To help with your social media campaigns in general, try platforms like Hootsuite or Buffer. These can help you to manage your posts, analytics and more.

5. Add video content

To get more visual with your blog, video content can be a great idea. Often, consumers will retain a message more effectively when they receive it via video. You don’t have to blow the budget to do so, a simple DIY tutorial video can be all it takes. Post on sites like Youtube and promote your content as much as possible.

Lastly, a photoshoot with your team can be an excellent way to get some great pictures for your blog. Stock images can do the job just fine, but original photos will allow you to offer more authenticity. To improve your website, a unique blog is the ideal starting point.

There are two main channels of thought, regarding an approach to business. Firstly, you need to a free-thinker. Never be afraid to venture outside the box, challenge existing concepts and be all that is good about entrepreneurship. The second way is to simply stop thinking, start doing. You don’t have to come up with an idea from scratch, just engage with the consumer and they will tell you what you need to do. The latter seems to be really taking off for startups because it’s basically a shoehorn strategy. Why look for a gap in the market, when you can be shown by the very customers that will buy your products and services? With the added threat of user trust and confidence slumping over big tech giants abusing their privacy, it’s more important to listen to the customer than ever before.

A loyalty event

If you have been in business for a few years, you will already have at least a small group of loyal customers. A small business with tens of thousands of customers will probably have a few hundred customers that you can consider loyal. These customers will have bought multiple products as well as downloaded your app, signed up with an account on your website and subscribed to your email newsletter or promotional messages. Contact these customers directly and invite them to an exclusive event. This event will be purely to gauge their opinion on all your current and planned ideas. Speaking face to face and have a rigorous debate among your most loyal customers, is such an incredibly powerful and helpful move for your business. Your marketing team must play the leading role, so they can gather as much information as humanly possible at the event.

A feedback loop

Undertaking a round of studies into consumer needs is a great way to start things off this year. Rather than sitting around in a boardroom, and brainstorming for ideas, just listen to consumers. Start a research study in a bid to find what customers want in the group of products you operate in. But finding the right kind of people that know their way around the industry, is difficult. By utilizing user research software, you can hire knowledgeable consumers. Recruit them via email notification and survey links. The latter are free of charge making it easier to cast the net far and wide. Alternatively, you may order the software company to use their intelligent sourcing engine to find customers with great insights.

More choice the better

Are you one of the millions of businesses trying to find a niche? It’s more difficult to do so if you’re working in a vacuum. It’s better for you to give your customers more choice in your products and services and roll the dice. Eventually, you’ll begin to see a trend in purchases. Perhaps consumers really love your product in a certain design or look. Eventually, you’ll begin to see what customers really want when they are given the choice to customize your products.

It’s never easy trying to get into the consumer’s mind. But having a loyalty event is a fantastic way to absorb ideas from people who operate on the same wavelength.

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Affiliate marketing has been around for years, since well before the rise of the internet and is quickly becoming one of the most popular ways to make money online. But what is affiliate marketing? How does it work? And could you be making money from it? Let’s take a look at the answers to those questions.

What is affiliate marketing?

Making sense of affiliate marketing isn’t too difficult if you think of it as simply being paid for your recommendation and in essence, affiliate marketing is a commission-based referral scheme. For example, a company may use affiliate marketing as a way to gain new clients, paying the referee a small commission for each new client that they bring to the business. Originally, affiliate marketing was conducted through word of mouth, with sellers making a commission from door to door sales and telephone calls. Now, with the invention of the internet, the affiliate market industry has grown to a whole new level and it is easier than ever for companies and affiliates to make big money doing it.

How does affiliate marketing work?

The success of affiliate marketing lies in the human psyche and the truth is that people are more likely to purchase something recommended to them by a friend, colleague, or person that they trust (such as a digital influencer) than they are from seeing an advertisement from the company itself. Digital affiliate marketing plays to this strength enticing affiliates to recommend products or services with the promise of a commission and persuading consumers to purchase items because they feel a greater degree of trust with the affiliate than they do with the brand alone.

The internet truly has been the driver behind the recent success of affiliate marketing as it has made it easier than ever for influencers to reach large audiences and to share their recommendations via links that contain unique tracking codes ensuring that the affiliate earns a commission from any sale conducted through them.

Could you be making money from affiliate marketing?

Whether you are a business seeking new customers or an affiliate seeking new affiliate marketing opportunities then there’s money to be made.

For the business
Affiliate marketing gives businesses a driven sales force that they needn’t employ in house and is a very effective way to promote a business. Motivated by commission these people want to make a sale because they want to make money and as such, they will promote your company or product to thousands of people without it costing you a penny. As a business, all you need to do is look after your affiliates by paying them their owned commission.

For the affiliate
There are now numerous affiliate programs out there ranging from those run by huge corporations such as Amazon down to independent retail stores such as Coconut Lane. There are also now affiliate networks who compile these affiliate programs under one roof, taking a small cut of your commission on the side, but putting affiliates in contact with hundreds of affiliate programs and making it easier than ever for them to share their recommendations with their audiences.

Loss of power, data or even the Internet can be a serious blow for your business. Here are a few tips that will help you to stop it from happening.

Examine your System for Weaknesses

If your business experiences any kind of downtime then the first thing that you need to do is look at where the business started. For example, if your entire office is out of power then you need to know if it is the blown fuse or even widespread failure. If you do not answer these kinds of questions, then you won’t ever know how to resolve the problem. If you want to strengthen your system then you need to look at both internal and external problems, so that everything doesn’t go down if someone trips over a power cord, or because there’s a power failure in your area.

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Enterprise-Level Structures

Some businesses do everything they can to save on cost by investing in low-grade hardware. This is always a bad idea because the cost of a commercial upgrade is often way cheaper than what your business stands to lose, should your network fail. On top of this, high-grade equipment will help you to maintain a high standard of reliability, so your team won’t lose out on productivity if you have a slow connection. If you want to protect yourself here, then it’s a good idea for you to choose a fibre optic connection. Contact www.solutionpartner.com to find out more about your business IT infrastructure and how it could be improved.

Backup Power

Every building will lose power from time to time. If you have an unexpected power failure, then this will cause your team to lose out on hours of unsaved projects and this is the last thing that you need when you are trying to run an efficient operation. A backup power connection will really help you out here, and you would be surprised at how much it could make a difference to your company overall. If you want to help yourself here, then it’s a good idea for you to invest in an uninterruptable power supply. This will give you backup power to your IT systems the moment your power supply goes offline.

Switch to the Cloud

If you have your office servers connected to a power source without a surge protector, then you may be in trouble should a lightning storm happen. You also need to be wary of tornados, fires, floods and anything else of the sort. If you aren’t careful then this could result in massive data loss and the chances of you being able to recover your data are slim to none. One crucial way for you to stop this from happening would be for you to avoid using your business location for key documents. Cloud servers are housed in colocation centres as they are far more convenient, and they are reliable too. If something did happen then your cloud system would back up everything for you without you having to worry about a thing.

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Running a small business will see you get involved with all sorts of different areas you may be relatively unfamiliar with. Now, nowadays, we’re almost all familiar with tech to a certain level. However, our limits tend to reach to knowing how to operate tech that’s essential to our professional position and purely on the basis that the tech is working as we should. If you’re a copywriter, you’ll probably have a good grip on word processing software, grammar checking software and publishing software. If you’re a graphic designer, you’ll understand Adobe Creative Suite and how to use Photoshop. If you’re working in finance, you’ll know the systems that ensure employees are paid properly. However, when you run a business it can be difficult to keep on top of all the software your company relies on and you may not know how to rectify issues should your tech stop working. But not to worry. Here are a couple of solutions that can help you manage your small business’ IT correctly.

Reach Out to IT Solutions

The first port of call for faulty tech and software should be an IT solutions agency. You probably don’t want to have a full time, permanently contracted IT solutions sector in your small business. This wouldn’t be cost effective. However, there are alternative options out there. You can outsource to a third party who you can contact as and when you have problems. They’ll be able to identify problems and put wrongs to rights in next to no time – minimising the amount of downtime you experience with IT problems and getting you back on the right track as soon as possible. You can read more here.

Fixing Hardware Faults

Many of us will ignore problems with our tech’s hardware as long as the tech is still working itself. We might ignore a crack in the screen, a broken button on the keyboard, or issues with a mouse or trackpad. As long as we can work around the issue, we often will. But this is so illogical. The issue won’t rectify itself and you don’t want to procrastinate and push the problem off until the point where you can’t work around it. Have hardware faults repaired by a professional immediately. Alternatively, if you have insurance, you should be able to claim repairs on this!

Keeping Up to Date with Software Updates and Upgrades

Software updates and upgrades are two different things, but both are pretty important. Updates are when you can get the latest version of the software you already have. Updates are generally free – you just have to take the time out to install them. Upgrades are when new software comes out that you need to purchase. Generally speaking, updates and upgrades are worth your time and effort. They’ll make sure you have the best software possible to do the best job possible.

These are just a few things you should consider and focus on when it comes to managing your small business’ IT effectively. Incorporate them into your working routine! You’ll really benefit from them!

We live in an era where we are constantly connected in some way. Thanks to the use of smartphone devices we can stay in touch with people via messaging, phone calls or even video and imagery. A connected vehicle is following the same line of thought. When this sort of productivity level is placed into the automotive sector, it enables us to be far more connected not just with each other, but with our vehicles. But what is a connected vehicle? What is it really all about? These questions are answered below and can hopefully explain some of the principles and logic behind it.

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What is a connected vehicle?

The first question we all want to know is what exactly is a connected vehicle? Put in its simplest terms a connected vehicle is something that uses mobile internet technology to control key functions remotely via any sort of device such as a smartphone, a tablet, a computer, or even a smart watch. Many manufacturers will have their own version of a connected vehicle, and some will offer more specifics and technology than others. But the principle remains the same. It enables you to stay connected. Some manufacturers will enable you to switch the car on remotely for up to fifteen minutes before you need to get in it. Some will read text messages received on your phone and enable you to verbally reply back. But essentially, not only does it carry out key functions, but it can also enable you to remain in touch with your vehicle at any one time.

How will things change?

When it comes to manufacturing, there will be a few different changes as each manufacturer will have their own connections with it. Things will be considered when it comes to manufacturing and automotive logistics will change because of these enhancements. Connected vehicles could also help to reduce insurance premiums, as you have far more control of the day to day activity of your vehicle, and even the status. Thanks to enhanced GPS tracking, if anything was to happen to the vehicle, the chances of recovery are far greater.

The online world is having an effect

Everything is digitally based these days. We go shopping online for food and clothing, we look at reviews online before heading anywhere or even making some of the bigger purchases. A connected vehicle could essentially enhance your digital works by being turned into a 4G hotspot. Connecting the car not only means that you have your smart device connected, but for things like your diary where you may have already inputted things such as address details, means your vehicle, ahead of time, could actually programme a route for you that avoids traffic and gets you there in time for your appointment or meeting.

Finally, a connected vehicle can be a great safety feature for the driver. The clever onboard system could help to alert you of any potential dangers or even help avoid them entirely by breaking for you. But, if the worst was to happen, some manufacturers have programmed vehicles to alert the local services to offer aid as soon as possible. Essentially, this action alone could be the difference between life and death. Pretty spectacular, wouldn’t you agree?

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It’s something we hear constantly in business, that we have to identify a niche. But is this easier said than done? Ultimately, when we are working at getting our product out there, we need to establish this niche in the first place. When there’s a gap in the market, this will make us stand the test of time, and give us a better chance of keeping afloat in an oversaturated market place. But what are the key components to identifying a business niche, as well as acquiring relevant knowledge?

What Are Your Needs?

It’s important to establish this first. It’s better for you to work towards your interests and passions, especially during that all-important planning stage because if you work in an industry that you don’t care about, you will inevitably lose heart and give up. Yes, businesses will test your abilities in other ways, but ultimately, you need that underlying passion to keep you going. It is a simple thing, and while you don’t necessarily need to find something that’s a perfect fit for you, if you have the passion this will provide emotional stability during times of trouble.

Researching The Niche

Sometimes we have to undertake more research than necessary. But if we end up going towards our passions, this will naturally spur us on to find an appropriate entryway. It is important that we research the niche, but also research the competition, not just by using the right tools, but delving deeper in. If you are working towards developing something new in a specific market, something that hasn’t been done before, you might be quite surprised to see that everything has been done before. But what you can do is have a new and exciting twist on an already popular product while ensuring that the competition out there is sticking to their own niche. A topic as leftfield as growing microgreens may seem like it’s not been covered before, but websites like https://microgreensfarmer.com/ have shown that it can be a profitable area. Research the niche, research around it, but also check if it’s a viable approach.

Is It Profitable?

Testing the viability of the project can be done in numerous ways, from market research, to A/B testing. You can have a look on https://blog.hubspot.com/ to really dig deep into this aspect, but be sure that when you choose a niche that there is a chance of it being profitable. You could set up a landing page for pre-sales of product that you are developing, and this can give you a good idea as to the viability. But don’t take this as gospel. Sometimes the marketing needs slight tweaks to ensure that it’s getting to its audience appropriately.

In a basic sense, we’ve all got to find our own niche. But acquiring relevant knowledge is easier said than done. This is why it is important for you to go with your gut instinct. You can test the viability of a product further down the line, but if you’re not able to deduce your own thoughts and feelings towards a specific product, it’s not just the money you will lose, but it could be your enthusiasm for running a business in general.