Internet Marketing Blog

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When it comes to being a business owner, one of the hardest things you will have to do is increase your visibility and reach. In the grand scheme of things, gaining visibility is one of the most important aspects of your business as, without it, you wouldn’t be able to grow your customer base. In order for people to buy your products or invest in your services, you need them to first be able to see you. With that in mind, here are 5 ways to increase your reach as a business:

• Use Paid Social Media Ads To Reach A Targeted Audience

One of the best ways to reach an audience that is completely targeted is to use paid social media advertisements. Pay Per Click advertising allows you to set the demographics that you want your advertisements to be shown to, allowing you to specifically reach your target audience. Although it can cost quite a bit to do, this one of the best ways to ensure you are being seen by the right people at the right time.

• In Fact, Just Use Social Media Altogether

Speaking of social media, it is one of the best ways to reach new people. With so many people now using at least one social media platform, you can’t afford to not be using it. Whilst it may take some time to get used to and even more time when it comes to committing to posting, the benefits it can bring to your business are incredible. If you manage to create a strong strategy, you could see your sales improve ten-fold. For a guide to creating a social media strategy, you can visit this site here.

• Create Video Content That People Will See And Share

Another great way to be noticed as a business is to create video content. As one of the most viewed forms of media when it comes to social platforms, this one of the best ways to ensure your brand is being seen. If you create something that you know people will want to share, chances are it will be a widespread video that is shared by hundreds of people. For a guide to creating viral videos, you can visit this site here.

• Consider Public Directories And Listings

If you are unsure on social media and you don’t think it’s for you, you may want to consider listing your business or yourself in a public directory. As a common method of finding contact information for people, this is a great way to ensure potential clients can get in touch with you. As a great example, you can visit the Aubrey Ferrao page here.

• Use Offline Marketing Techniques To Reach Those That Are Not Tech Savvy

If you are trying to reach an audience that may not be considered tech-savvy, it may be best to use offline marketing techniques. Whether that means featuring on national TV or buying ad space in magazines, the more money you put into your marketing efforts the better.

Are you looking to increase your reach as a business? What changes can you make to ensure you are being seen by all the right people?

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For many prospective entrepreneurs, starting an SEO agency seems to be the most natural choice. SEO is an industry that has seen almost exponential growth, which has in turn led to more and more people – either as part of their standard job, or when working on their own website or blog – learning how to make the most of SEO and drive incredible results. With that prior experience, and a marketplace that seems destined for bright things, starting an SEO agency can seem like a no brainer.

The truth is that the assessment above is likely to be accurate. However, if you are amongst the number of prospective entrepreneurs who have thought starting an SEO agency might be the perfect choice for your business aspirations, it’s important to take a rounded view of the idea. While starting an SEO agency has undeniable upsides, it also has its challenges – some of which can be significant. Below, we’ve outlined a few of the most common issues you may experience, along with a few ideas as to how they may be resolved…

Problem #1: Experienced competition

SEO is still a relatively young industry, but it’s far from a new industry – the most experienced agencies have been in existence for 10 or even 15 years in some cases. If you are launching a new SEO agency, this inevitably means that you’ll be fighting for your place – and most importantly, for clients – alongside genuine giants of the SEO world.

Even more worryingly, the major SEO agencies will already have built strong relationships with valuable national (or even international) clients that you would ideally want to attract to your agency. Given that your more-established competitors already have a strong reputation in the field, and have worked with, and are delivering results for, major clients for many years, it incredibly difficult to persuade those clients to move to your agency. As a result, you may feel that you are struggling to find the volume of business you need in order to generate sustainable profits.

Solution: Focus on appealing to those new to SEO

A time may come when you can focus on capturing major, established clients, but in the initial phase of your business, it may be best to market predominantly to companies who are not currently particularly dedicated to SEO. Start by focusing on companies in your local area, then checking to see how their online presence is doing – if they appear to be lacking, you can cold-pitch, extol the virtues of SEO, and hope to be hired. Working with smaller companies may not be as profitable as landing a major client, but it gives you a chance to build your reputation to a point where high-value, national, or international clients may come to you rather than the other way around.

Problem #2: Constantly-changing working practices

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SEO is in a constant state of flux; what constitutes good practice today can, with a simple change of Google’s algorithm, be rendered useless tomorrow. There was once a time when stuffing keywords into a footer bar would be sufficient to rise through the rankings; in 2019, such a move would be completely fruitless – and there are countless other examples of the same effect.

If you start an SEO agency, you have a responsibility to your clients when it comes to keeping on top of the latest news, changes, and developments within the industry – which is often far easier said than done. After all, you’ll spend much of your time actually focusing on your business, so keeping track of a world as changeable as SEO will place a huge demand on your day; or worse still, there’s a risk that missing a big development could greatly impact your work, and thus impede your ability to deliver results for your clients.

Solution: Use every tool at your disposal to stay up to date

Thankfully, there are a variety of tools available that can help ensure you keep up to date with the latest changes in the world of SEO without placing a huge time burden on your day. One option is to try a dedicated SEO news Alexa skill; if this sounds like a choice that might suit you, you can learn more about Agency skill here if you wish. Alternatively – or in addition – you could limit how you access SEO news. Rather than visiting a number of SEO blogs, or following discussions on social media, you could simply sign up for a dedicated SEO newsletter; newsletters focus on the most important information and present it in an easily-digestible form, so you can be sure you won’t miss anything crucial without the need to constantly check industry blogs for updates.

Problem #3: Competition in more ways than one

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Let’s say that rather than starting an SEO agency, you were to open a garden center. Obviously, you’d want your garden center to rank well on search engines, so you’d employ a few tried and tested SEO practices in order to do so. Given that you’d most likely be competing against other garden center owners – many of whom may have little to no SEO experience – you’d likely find that you could rise through the rankings and enjoy an influx of business as a result.

However, if you open an SEO agency, you’re competing against SEO professionals for ranking positions. SEO pros know the ins and outs of ranking well; they’ll know all the keywords to target; all the tricks of the trade that you know – and as a result, you may find that you struggle to achieve ranking positions that are genuinely capable of drawing traffic to your business.

Solution: Use PPC, and experiment with non-digital marketing

Unfortunately, there’s no easy solution to the above issue; it’s a quirk of the industry, and SEO agencies will be more able to compete ferociously against one another. The most obvious solution is to use PPC campaigns and increase your bid amounts to a point that you see results; a somewhat inelegant – not to mention expensive – solution, but it should provide a good startpoint that you can then build on as your business grows and appearing in organic search results becomes more viable. Alternatively, you could also consider non-digital marketing options – flyers and direct mail, for example, still have a role to play in the modern business world, and could help you to capture attention from companies who are not actively seeking a new SEO agency, but could be tempted if they receive an attractive mailshot.

Problem #4: Misleading competition

The growth of SEO has led to more and more people becoming interested in SEO, and understanding that there is money to be made by selling SEO services. While the vast majority of people who choose to start their own agency or provide freelance SEO assistance are legitimate, with a genuine desire to help their clients, a small minority will – inevitably – be less concerned about helping their clients, and more concerned about cashing in on a booming sector.

While you don’t need to worry too much about this type of competition in some regards – anyone working in SEO without an ability to deliver results is unlikely to retain their clients – you do need to worry about the way that these companies market their services. There are countless “SEO agencies” or “SEO consultants” online, all of whom will promise the earth, including #1 Google Rank in less than a month, in order to try to attract clients. As a legitimate SEO agency, you’ll know you can’t promise such fantastical results, but that doesn’t mean that your prospective clients will understand that – and they may overlook your business in favor of agencies that do promise outstanding results instead.

Solution: Address the issue directly

The only way to deal with this issue is to be direct, both in your advertising and, particularly, on your own website content. You can simply state that you know some companies may promise incredible results, but that such results are unrealistic; explain that SEO takes time; that no genuine SEO expert would ever guarantee a #1 ranking position on Google; even include a few reasons why this may be the case. You can then move onto explaining what you can do, highlighting your credentials and experience, and outlining that you will do all you can to achieve realistic results for your clients. Admittedly, some prospective clients may still decide to go with the clients that are promising the earth, but most will appreciate your honesty and be keen to find out more.

In conclusion

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If you have experience with SEO and want to open your own agency, then the size of the market and the high demand for skilled SEO experts will likely help to ensure that this choice proves to be a positive one – though there may be the occasional hiccup along the way. However, by following the solutions above, you should be able to take the major challenges you will face in your stride, and be able to ensure your business is able to thrive long into the future.

If you are looking for ways to boost the amount of traffic you are seeing on your website, then you have come to the right place. In this article, we are going to be looking at four of the ways that you can do this while keeping it simple, yet effective. We have come up with some simple solutions for those of you who are struggling to find the traffic that your site needs. If you are interested in finding out more about this, then keep reading down below!

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Professional Website Design

The first thing that we are going to talk about is getting a professional web design. A lot of companies justify not doing this by looking at the cost alone without seeing the bigger picture. When you invest in professional web design, you are getting much more than a custom website. You are ensuring that your site is easy to use, that everything you need conveying is front and center on the page and most of all that your users have a pleasant experience when using your website. Yes, the cost can be a little pricey, but you need to think of it as an investment into the future of your business, rather than a one-off payment now.

When you use a professional website design agency, you will find that there are so many benefits that you won’t have thought of. One of these is that if you use a template, your site is going to look the same as others in your industry. People want to see something a little different, not just the same thing over and over. If you choose a professional web design, your company will come across as more professional also, boosting the number of people who will come to your business.

Think Outside The Box

You can’t just think like everyone else on the market, you also need to do something different. For example, if you are already using Google ads, then why not consider using Enterprise automation for Google ads to enhance the experience? The same goes for things such as Facebook ads and anything else that you have running in the background. We don’t mean that these methods are not contributing to your overall traffic number, but they are running more in the background than the foreground when it comes to it.

You need to be able to show your customers exactly who you are and what you can do for them. If you don’t, then they will go and find a company who will, and you are going to lose them forever.

Use Offline Marketing Methods

Just because you are trying to boost traffic to your site, this doesn’t mean that you should forget about the offline marketing methods that you are employing as well. These can be just as effective at getting people to your website, especially if you give them something to remember. What we mean by this is that you should consider using promotional merchandise in order to get people to your site. The name will stick in their head after a quick pitch from one of your employees, and then after that whenever they look at the item, you gave them curiosity will spark. This is one of the best methods that you can use, and it reaches a wide variety of people which is likely what your business needs.

Use Social Media

Finally, you need to be using social media. If you are not, then you are missing out on potentially the biggest boost of traffic that you could have. Make sure that your company has a page on every relevant social media platform such as Facebook, Twitter, Instagram, and LinkedIn. Once you have done this, you can start posting pictures, videos and blog posts all with the aim of getting people over to your site. Run competitions, giveaways and everything like this with the end goal of getting people to go to your site and sign up for your service.

Social media is probably one of the easiest things that you can do by way of marketing your business and driving traffic to your site. Missing out on this is going to be a killer to your business.

We hope that you have found this article helpful, and now know some of the ways that you can go about boosting traffic to your website. Good luck, and we know that once you have followed these steps, you are going to see an increase in traffic real soon!

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If there is one thing that every single company needs to focus on these days, no matter which industry they operate in, it has to be cybersecurity. The majority of businesses now handle a lot of private and sensitive data, most of which has come directly from their customers, and suffering a security breach could put them in a lot of hot water. Their reputation could end up in tatters and hardly anyone will want to deal with you again.

In order to improve your company’s cybersecurity, you need to make sure that you aren’t making it too easy for cyber criminals to access your business data. Here are the common pitfalls that some businesses fall into.

Your Network Wasn’t Secure Enough In The First Place

When you set up a new computer network, usually upon the launch of a new company, you need to make sure that it is set up as securely as possible. This will give you a good foundation for your cybersecurity. It’s worth getting in touch with an IT firm, such as F1 Networks who can help you set up the network and secure it right from day one. Most of these kinds of firms will also offer ongoing cybersecurity support if you ever need it.

You Don’t Update Your Antivirus Software

One of the best things you can do to secure your computer network is to install some antivirus software. This should block any viruses that try to attack your network and computers. However, you can’t just install this and then forget about it; it’s important that you keep your software regularly up to date. This will ensure that it is using the latest forms of encryption and other security resources to protect your computer. Viruses are always developing and becoming a lot more sophisticated and it’s really important that you do all that you can to stay one step ahead.

Employees Haven’t Received Sufficient Training

If your employees aren’t too sure how to use certain computer programs or software, they could very quickly put your company at risk of a data breach. The best way around this is to offer all of your workers plenty of training in tech and IT. It’s also important that you brief them in up-to-date cybersecurity processes as well, so that they aren’t making themselves a risk. Ideally, you need to offer them this kind of training at least once every six months to ensure that their knowledge never slips.

Password Management Isn’t Up To Scratch

There are lots of businesses who are guilty of creating public passwords for their whole team of employees and storing them in public. This isn’t a good idea as they could quickly fall into the hands of the wrong person. Make sure you improve your password management so that only authorized people have access to your network and the sensitive data held within.

As long as you don’t make any of these mistakes, you shouldn’t have to worry about cyber criminals getting hold of your data.

When you finally take the plunge and turn your hobby blog into a full-time career, you will notice that working as a professional blogger is a completely different kettle of fish than doing it in your spare time. Your blog will instantly become a business, and it is imperative that you treat it as such. That means you are going to have to think carefully about your budget as you will need plenty of capital to now invest in your blog so that you can take it to the next level. But all that money isn’t going to be the only thing that will help you handle your blog as a new business. You also need plenty of resources as well.

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There are many different resources and sources of support that all companies will need to ensure that they can trade as smoothly as possible. However, bloggers might need slightly different tools than your traditional corporate company, as you will be operating so differently.

Here are a few examples of the types of useful resources that all pro bloggers need.

A Reliable Hosting Service

First of all, you need to make sure that you are using a reliable hosting service. This is the platform that you use to publish your website with. Most people tend to go with WordPress or Squarespace. These kinds of hosting services will give you the chance to design your blog so it looks exactly how you want it. You should also be able to monetize the site quite easily, as bost hosting services will give you the chance to add an ecommerce platform. When you are trying to decide which hosting service to go for, try to find one that offers unbeatable security so that you don’t have to worry about losing any sensitive data in a data breach.

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An Online Editor

Once your blog becomes a business, you will need to be a lot stricter with your publishing schedule. You will need to regularly post new blog posts and other kinds of content so that your readers don’t get bored and start following a different blogger. This can mean that you have a lot to do each and every day. In fact, you might have so much to do that you have hardly any time to reread your posts and check them for errors. Of course, this isn’t going to be good for you as it means that posts are a lot more likely to be uploaded with errors in them. So, you might want to start using an online editor like Grammarly. You simply copy and paste your whole editor into Grammarly, and it flags any spelling or grammar errors that you need to correct.

A Transcription Service

These days, more and more bloggers are interviewing subjects to write blog posts about them. Lots of professional bloggers find that these interview-style posts really appeal to their audience, especially if they chat to people who are relevant to their readership. There’s just one problem with carrying out interviews – transcribing everything that was said afterwards can take up a lot of your time! Thankfully, though, you can always use a service like Take Note to do the transcribing for you. You’ll also find a lot of freelancers who can take care of your transcription needs for you. Then you can spend more time writing up a great post about the interview once you have the completed transcription.

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A Way To Hire Freelancers

Once you start running your own blogging business, you might find that there is just too much for you to do on your own every day. If you do try to take on everything that needs to be done then you might end up working extremely long days and edging closer to burning out. Obviously, that isn’t very good at all! There’s one way around it, though – you just need to start outsourcing some tasks to other freelancers. For example, you might want to hire a couple of writers to help you keep up to date with your publishing schedule. It’s also a good idea to hire some freelancers who have some expertise in business areas that you aren’t too familiar with. An accountant will come in very handy when it’s time to file your annual tax return, and you might want to look for a marketing expert to help you boost your blog’s reach.

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A Professional Network

Lots of bloggers make friends with other bloggers, both in their local area and online. Once you start to take your blog seriously, you can start to call this network of other bloggers your professional network. These are the people who will know exactly the kinds of issues and problems that you will face on a regular business as a full-time blogger. So, they will be by far the best people to reach out to when you need some guidance or advice. If you don’t know any other bloggers at the minute, it’s worth doing a Google search to see who else is covering the same kinds of topic as you in the blogosphere. Why not send them a quick message to reach out and introduce yourself?

A Source Of Stock Photos

You will need to make your blog posts as bright and inviting as possible, and that is possible with plenty of photography. Don’t worry, though, you don’t have to hire an expensive photographer. As long as you know a top-quality website for stock photos, then you will be able to find plenty of great photos that you can use free of charge.

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An Email Marketing Service

Every good blogger knows that they need to encourage loyal readers and new followers to keep on returning to their website. One way is to set up an email marketing newsletter. Your followers will be able to sign up and you can then send out emails to notify them about any new posts that you publish. Many bloggers find that these kinds of emails help them to increase their readership too.

Good luck with the new blogging business!

Have you found that your customers are leaving you to go to your competitors – or they’ve simply not returned, and you can only assume that that’s where they have gone? You might think that this is through no fault of your own, but the truth is, if you were to examine your actions, it very likely is something you’re doing, or rather not doing, that is the issue.

Below are just some of the reasons your customers might be leaving you for your competitors. Take them on board and see what you can change to create a better customer experience:

Your Website Doesn’t Look As Professional

Your website is your 24/7 storefront, and one of the most important things about your business. If it doesn’t look as good as your competitors, it doesn’t really matter how much better what you’re offering is; they’re going to go to them. Whether you have a strange lay out, a slow loading site, or they can’t find the information they want quickly and easily, they are going to go elsewhere. Maybe bad product pictures are to blame, or something entirely different. Whatever it is, have a critical eye look over your site to help.

You’re Not Asking For Feedback

Asking your customers for feedback may make your ego feel a little bruised, but it’s important. You don’t have to change every single thing that they say, but if something crops up on a few occasions, it is definitely worth a look. Your customers are the most important group of people to your business, so show them that you listen to them.

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You’re Not Treating Your Customers The Way You Should

Customer service is so important in this day and age, especially since a bad experience can be put on the internet and spread for all to see. Customer relationship management software is a wonderful choice to help you stay on top of the game and keep your customers happy. You want to make sure you’re nurturing relationships in the long run, too, and not just giving them a good experience when they buy.

You’re Not Gathering Enough Data

Gathering data on your customers and people who visit your site is imperative for improving. You want to know how they are browsing and shopping so you can make improvements.

There Are No Incentives

Incentives to shop with you can be great and keep people coming back. Can you introduce freebies, discounts, or loyalty cards? Find a way to make your audience feel special and want to come back again and again.

Your Social Media Marketing Is Weak

You can’t get away from how important social media marketing is in this day and age. If you have a strong online presence, you’re going to look far more attractive than a competitor that doesn’t have one. Are you putting in enough effort on social channels?

Lack Of Innovation

Finally; a lack of innovation could be your downfall. If you’re falling behind, your competitors will be the innovators and you’ll be left in their wake.

Running your own online business can be tough. There’s no one telling you what to do or letting you know when things could be better. There’s no office full of people to brainstorm with, and no one else to take the blame when things fail. There is, however, an awful lot of competition and the world of online business is ever changing. New advancements, new SEO strategies, new plugins and social media platforms are popping up all of the time. Meaning you can never settle. You never have time to take a break or relax. There are always ways for your business to improve and unfortunately, if you don’t keep up and do what you can to boost your online business and implement new ideas and techniques, you will very quickly fall behind.

So, what can you do to boost your online business without spending a small fortune on expensive marketing teams, designers, market research professionals and staff? Here are some ideas to help.

Prioritize and Look at Your Goals

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When I say, there’s no one to tell you if things aren’t going well, that’s not exactly true. Your analytics will give you a pretty good idea of what parts of your business are moving in the right direction, and which areas aren’t working. You’ll quickly be able to see who’s looking at your website and when. You’ll be able to see where your traffic is coming from, how long it’s staying on your site and what it’s clicking. Your sales and conversion rates are also useful.

When it comes to boosting your business taking an in-depth look at your website analytics is essential. Look at what is working and what isn’t. Then, focus on what’s not working. Is it worth your efforts? If you spend days redesigning specific pages or elements, would it really boost your business? Or would you be better off letting them go?

If you currently get no traffic from your Pinterest profile, is it worth putting hours into it? Is that really where your target audience spends their time? Or would improving your SEO and spending more time on Facebook help? Rent an office from Level Office Circle Tower and take some time to analyze your website properly. Then, set yourself goals and prioritize where you need to focus. Remember to reevaluate every three months or so to reassess how things are working. You can always make changes.

Ask for Help

One of the great things about online business is that it’s easy to connect with your audience. If you want to give things a boost, there’s no better way to find out what it needs to improve than asking your audience. You can use social media poles, emails, surveys or just conversations to find out what your audience want and need from you. Then, take the time to find ways to give them what they want.

Add Video

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It’s thought that by 2021 video will make up 82 percent of the internet. So, if you don’t already use video, you are falling behind. There are many ways to use video online. You could host a YouTube channel with advice and tutorials. You could add videos to your sales pages to show how products work or offer advice on using your services. You could add videos to other informative content on blog posts, or you could shoot social media stories to show a more behind the scenes and personal side of your business. Take a look at other ways to start using videos online and get started.

You don’t want your logistics to fail. It’s such a vital part of your business, and it’s one of the ways that you can maintain customer popularity. Because the whole chain of the purchasing and delivery process can be affected if your logistics isn’t working right. If you have a delay in delivery, which is where most companies fail logistically. But the thing is, so many parts of the logistical process are outsourced, so it is obviously hard to manage the outcome of certain parts, if you’re not the one managing it. That’s not to say you shouldn’t be doing it, we just think there are some things that you could be changing to make the whole process run a lot more smoothly, so have a read on to find out more.

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 Rely On Technology

Every business should rely on technology, it can often do so much more than we can do. Thankfully, one of the areas that technology has improved massively, is the logistics of business. It has now become so much easier to track and organise items that you might be delivering or shopping, if you rely on technology that is. It has now become so important that a company uses fleet management and logistics management software, that there are now one’s for industry specific purposes. For example, Sertica is a software specific to fleet management and document maintenance on board fleets, which should make things easier to track., This is definitely something a lot of companies are crying out for. You just have to know what bits of software you would be able to utilise.

What Can You Move In House

Like we’ve said, if you’re managing everything in house, then it’s hard to keep things in your control. Even with things such as technology, you are putting your business at risk of malfunction. But that’s just a warning, because even when you’re managing things yourself, it can go wrong. However, if you feel like too many things are going wrong with a company you’re outsourcing to, consider whether you can manage it in house. It might just mean hiring another employee, or it might be a task you feel like you can do. Or, there’s always the option of playing around with the companies that you use, and then finding one that you can build a connection with.

Streamlining The Process

Streamlining the process shouldn’t be too hard. You just need to make sure one task flows from one stage, to the next, and you take out any external factors that could disrupt this. One that really can put a spanner in the works, is the customers ordering from you. They can switch and change things that can create delays. Have a strict policy of the order being final after payment, and you might find that you save yourself time and money. The same goes with anything else that you might be getting held back with. Take out the distraction, and you will find that your business has success.

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Texting is commonplace in our societies these days, and we use it more than any other form of communication because it is fast and convenient for us to use. You may have heard of businesses using text for their audience, and you may have wondered whether you can do the same thing yourself. The main question we ask ourselves is whether or not it is professional to text our customers.

Who are you texting?

Texting within your business or outside it will be acceptable depending on the recipient of the text. For example, a texting service such as http://www.plivo.com/sms-api/ can be brilliant for sending out information and offers to your customers, and this is completely professional for you to do. However, if you want to text your superior in the workplace, this is not professional at all. It is a case of deciding who your recipient is and playing it safe.

What time is it?

It is incredibly important that you take care of the time that you send a text to your coworkers or colleagues. If you send out a text which is to do with business after working hours, this will not be well received by your colleague and is not an appropriate thing to do. If you want to send a message for someone to see the next time they are at work, send an email to their work address. When it comes to customers, you are free to send your texts at any time, however early evening is likely the best time.
Is it urgent?

The general rule of thumb within the workplace is that you should always use an e-mail to communicate between yourselves because this allows all interactions to be kept and recorded for later use. Texting should only really be used if you are out of the office and need to send a quick update, or if the matter is too urgent to write an email. People are more likely to read a text so texting is better in an urgent situation.

Is your competition doing it?

One of the things you may not have already thought about is whether or not your competitors are using text messages to communicate with their customers. If you find out that they are doing this, you may want to invest in a service yourself. There are many different ways you can use texting for business, and here are some of the things you can send: https://www.textmagic.com/blog/text-message-templates-for-businesses/. Texting your audience is a great way to stay in touch and make sure that you stay on their mind throughout the year. Take the time to come up with exclusive offers and messages to send and you will likely get a great response from it.

Texting is professional as long as you use it for the right thing, at the right time and to the right person. Texting is a part of modern life, and because of this we should embrace it and use it to out advantage, both personally and for business.