I use this metaphor to explain Internet Marketing Strategies all the time.
Archive for the 'Internet Sales' Category
Even though this is a study by Virgin Mobile, it still puts into question the true so-called value of Social Media… As you know from reading this blog, I am NOT a proponent of Social Media. I rely on RESULTS to direct my marketing and sales activities. If you do what everyone else does, you […]
As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands […]
Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it? If you’re a small business, I can tell […]
The true power of the Internet is its ability to reduce the cost of communicating with your suspects and prospects. The video below, by the Book Box Company is the perfect explanation of what they do, how they do it and why it’s important to the final (finished) product. There is no doubt that once […]
It’s hard to get an important PREVENTION message across… The anti-smoking lobby struggles with it. One of our gym owner/client finds it hard to help people prevent the onset of type II Diabetes and I want to protect small business owners from being fleeced by unscrupulous Internet Marketing spuikers, web design companies and now “Social […]
We’re staging an ENCORE presentation of our very popular Business Blogging For Sales Lead Generation Workshop in Sydney next week Wednesday 27 March 2012 and in April we’re following that up with a 4 hour DIY Internet Masterclass called How To Convert Your Online Browsers To Buyers in both Sydney and Melbourne. Simply put, if […]
ClickBank, the #1 Information Product Marketplace on the Internet published their vendor promotional guidelines. They are so good that I thought you should have a look at them. If you follow these guidelines, it’s inevitable that your online sales will increase. The #1 obstacle you need to overcome online is TRUST. This blog is all […]
Imagine being able to SEE the flow of visitors as they navigate your site – how cool and VALUABLE would that be?!?! Well, Google’s done it again – they are releasing this new functionality in their signature Analytics platform – WOW!
It’s no surprise that selling online has become harder. More and more consumers are researching before they even consider a purchase decision. Results of the “Social Shopping Study”, conducted by PowerReviews in association with the e-tailing group, indicate that consumers who shop online are on a mission to get thorough information about products and find […]
In a recent article,”Companies in the dark over converting web traffic into sales” it was reported that sixty per cent of Australian companies with an online presence have no idea how to convert website visitors into customers. More than 300 Australian marketers were surveyed through independent research with the report also revealing 89% of companies […]
According to a recent survey, personalised emails generated 42.7% more click-throughs on average to the web copy than non-personalised email. Personalised emails generated 403% more sales on average than non-personalised emails. Personalised emails generated 42.8% fewer un-subscribes on average than non-personalised emails. Should you expend the effort to personalize your emails? You should TEST to […]
Ever wonder how a credit card number is verified? A fascinating article, Making Sense of your Credit Card Number published by Digital Inspiration Technology Blog. You credit card number may look like a random string of 16 digits that’s unique in the world but those digits reveal a little more than you think. For instance, […]
A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that […]
As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet […]
If you’re looking for a way to make money online, sell things that people need for their hobbies. In a recent survey, 97% of respondents said they bought something they did not have the money to pay for what they bought and a whopping 99% had the funds, but did not need the item they […]
We all know that saying thank you improves customer service… However doing it online sometimes is a little more difficult to do. Recently, Apple ‘thanked me for filling a customer service survey’… I thought it was such a great way of saying thank you that I wanted to share it with you – to say […]
Here’s a sobering statistic for you. Although more than 90% of small and medium-sized Australian businesses are online, they have an email account, only 54% have a web page! Through the National Broadband Network that is planned, small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet. […]
Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement. _______________________________________________ Problem: Do you make it hard […]