3 Tips To Optimise Your Autoresponder

Autoresponders like Aweber.com are what enable you to create a truly passive income stream, or what I call a River Of Revenue, but there are a few tweaks you need to consider to make it really work flawlessly, otherwise you’ll be spending your time doing customer support and follow-ups 24/7.

Autoresponder Tip #1

One of the first things to do with your autoresponder is to set it up correctly, that means customise the welcome message and in the case of a double opt-in, make sure the messages are all personalised, formatted and branded according to your look and feel. You want to have a consistent ‘look’ across all your communications.

I have to admit I have been lax in this regard and have it on my to do list to clean this up because now the volume warrants it. Each 1% of questions, ‘unverified opt-ins’ eats away at your profitability.

Do it once or pay for it forever…

Autoresponder Tip #2

Reinforce the step involved – either confirming, registering or purchasing with adequate copy that makes the reader feel good about completing this step. Every chance you get to be IN FRONT of a prospect or client is an OPPORTUNITY TO IMPRESS OR DISAPPOINT.

Autoresponder Tip #3

Write your messages CONSISTENLY, in the same voice, style and syntax. This is a CRITICAL MISTAKE a lot of people make, writing in one tone to sell and in another when sending ‘value and content’… Don’t make this mistake!

My physics teacher in high school, Mr Salvatore Lancione once told me “Consistency is the mark of a true professional”. He was right then and is still right today -> more than 25 years later!

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