Is Texting Professional?

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Texting is commonplace in our societies these days, and we use it more than any other form of communication because it is fast and convenient for us to use. You may have heard of businesses using text for their audience, and you may have wondered whether you can do the same thing yourself. The main question we ask ourselves is whether or not it is professional to text our customers.

Who are you texting?

Texting within your business or outside it will be acceptable depending on the recipient of the text. For example, a texting service such as http://www.plivo.com/sms-api/ can be brilliant for sending out information and offers to your customers, and this is completely professional for you to do. However, if you want to text your superior in the workplace, this is not professional at all. It is a case of deciding who your recipient is and playing it safe.

What time is it?

It is incredibly important that you take care of the time that you send a text to your coworkers or colleagues. If you send out a text which is to do with business after working hours, this will not be well received by your colleague and is not an appropriate thing to do. If you want to send a message for someone to see the next time they are at work, send an email to their work address. When it comes to customers, you are free to send your texts at any time, however early evening is likely the best time.
Is it urgent?

The general rule of thumb within the workplace is that you should always use an e-mail to communicate between yourselves because this allows all interactions to be kept and recorded for later use. Texting should only really be used if you are out of the office and need to send a quick update, or if the matter is too urgent to write an email. People are more likely to read a text so texting is better in an urgent situation.

Is your competition doing it?

One of the things you may not have already thought about is whether or not your competitors are using text messages to communicate with their customers. If you find out that they are doing this, you may want to invest in a service yourself. There are many different ways you can use texting for business, and here are some of the things you can send: https://www.textmagic.com/blog/text-message-templates-for-businesses/. Texting your audience is a great way to stay in touch and make sure that you stay on their mind throughout the year. Take the time to come up with exclusive offers and messages to send and you will likely get a great response from it.

Texting is professional as long as you use it for the right thing, at the right time and to the right person. Texting is a part of modern life, and because of this we should embrace it and use it to out advantage, both personally and for business.

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