Top Tips to Boost Your Conversion Rates

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Online retail has been going from strength to strength for many years now, while, unfortunately, bricks and mortar stores are finding business increasingly challenging. The COVID-19 pandemic has seen internet sales skyrocket as shoppers have turned to e-commerce to purchase goods while the stores were closed. It is plain to see why online shopping continues to grow in popularity when you can pick from millions of products worldwide and have them delivered directly to your door.

Now is the time for e-commerce stores to enjoy a boost in success. Hopefully, you will be experiencing an increased demand for your products and an uptick in sales on your website. If this isn’t the case, and your conversion rates are not as healthy as you would like, why not try to implement some changes to capitalize on the increased demand for online shopping?

Website Health Check

Before you start to introduce changes, it is helpful to assess where you stand right now. To ensure that your website changes provide you with a healthy return on your investment, you need to know the breakdown of vital stats such as the number of page visits your site receives and, of course, the conversion rate. Once you know this information, you will be able to figure out the areas that need the most improvement.

SEO

Before you even begin to think about conversion rates, you need to attract a healthy number of visitors to your website. Effective SEO is the tool that will help to increase your web presence by boosting your search engine rankings and getting your business seen by your potential customers. SEO requires specialist knowledge to achieve results, so hiring an SEO expert such as PK Seo is a wise idea to ensure that your business gets noticed and for its rankings to be improved.

Product Descriptions

While shopping online is super convenient and offers an excellent range of products, there is one distinct disadvantage. When you shop online, you cannot physically hold the products and examine them in person. To overcome this issue, you will need to ensure that your product descriptions and product imagery are as straightforward as possible and contain all the relevant specifications. Having a comprehensive product description and high-quality photos can play a crucial role in helping to convert customers.

Detailed Delivery Information

Providing clear, but detailed delivery information is needed to make it as simple as possible for customers to buy from you. Having delivery and returns information readily available on your website provides potential customers with the reassurance that they can buy with confidence from your store with no nasty surprises such as expensive delivery charges.

Chat Bots

Chat bots are becoming increasingly popular and can offer a highly effective method of increasing conversion. A chat bot can help to reduce the number of abandoned baskets your company has by providing website visitors assistance before they navigate away from your site. This can help to increase sales and give your conversion rates a healthy boost.

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