10 Tech Savvy Real Estate Marketing Tools For Agents

As with all other industries, the world of real estate is increasingly embracing technology.  In an incredibly competitive market, the savvy real estate agent needs to be able to harness the power of tech in order to gain an advantage as well as physical advertising in your local neighbourhood.  At Ultimate Banners we print 100s of wide pull up banners, we’re more than aware of the power of great marketing and, so, we’ve put together our top 10 tools for hard working real estate agents.

Buffer

Of all the weapons in a real estate’s arsenal, social media is one of the most essential.  Buffer allows you to compose and schedule tweets and Facebook posts to be sent out at optimum times during the week.  And the best bit?  Buffer has a budget friendly forever free plan.

SumAll

So, now that you’ve scheduled all of your fabulous social media posts, you need to see how successful they are.  There’s a tool for that!  SumAll tracks all of your social media activity and reports back to let you know how people feel about it.

Google Analytics

If you have your own website, it’s essential that you’re able to gain insights regarding your marketing activity.  Google Analytics is a great tool for keeping an eye on how your marketing campaigns are doing by measuring site traffic and activity.

BacklinkWatcher

Sticking with your website, BacklinkWatcher is a good way of staying on top of any and all links leading to your website.  It also gives you early notification of SPAM attacks to help you to deal with these proactively.

Mailchimp

As we approach 2020, data is undoubtedly the most valuable currency a real estate agent can collect.  Mailchimp allows real estate agents to produce vital email lists and to send out super-professional emails quickly and easily.  It also includes those all-important analytics to let you know how your email campaign is getting on.

Boomerang For Gmail

Gmail is one of the most popular email platforms used today – and Boomerang is Gmail’s very own scheduling tool.  It’s quick and easy to use and, best of all, it’s completely free of charge.

Goo.gl

Another way of tracking your email action is Goo.gl.  This tool lets you track your email views and clicks in real time by using a shortened url with a tracking tag.

Rafflecopter

Although you may not be using this one too often, Rafflecopter is a handy tool for those who wish to keep in touch with and, even reward their clients.  Real estate agents can even pop a banner onto their social media accounts for easy access.

Google Form

You know those important clients we’ve talked about?  Gaining clients is one thing, keeping them is another and, the only way to do this is to find out what they think.  Google Form lets you put together questionnaire sets for your clients in order to do just that.

Zapier

The final frontier for your marketing campaigns, Zapier brings together the marketing tools that you choose to use in order to save time and effort.  For example, Zapier can identify a new follower on Twitter and then instruct Hackpad to send an automated message.

Don’t worry, if all this seems a little overwhelming.  It may be that you only need to use one or two of these in order to help your marketing campaigns along.

This article was contributed by Ben. You can visit his website here ultimatebanners.co Ultimate Banners are the premier British printer and sign maker based in Birmingham UK.

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