Customers! Your Know

Today’s post is courtesy of Gavin, The Gourmet Guardian. It comically highlights the importance of knowing your clients, what I call knowing your client and prospect Demographic Descriptors. If nothing else, this post will make you laugh. This is especially true of the Internet that is truly a global marketplace!

A  disappointed salesman of a Cola Company returns from his  Middle East assignment.

A  friend asked, “Why weren’t you successful with the  Arabs?”

The  salesman explained  “When  I got posted in the Middle East , I was very confident  that I would make a good sales pitch as Cola is  virtually unknown there. But, I had a problem I didn’t  know to speak Arabic. So, I planned to convey the  message through three posters…


Know Your Customers

Know Your Customers

First poster: A man lying in the hot desert sand…totally  exhausted and fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed.

And  Then these posters were pasted all over the place.

“Then  that should have worked!” said the friend.

“The hell it should have!”said the salesman.  “I didn’t realize Arabs read from right to left!”

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