Video Marketing: Less Is More

Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!

Online Video Attention Span Statistics

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

  • 1 in 10 people don’t even give you 10 seconds before they switch off.
  • About half will give you a full minute before abandoning the video.
  • 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

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