Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people won’t watch it to the end!
Just to hammer this point home:
Online Video Statistics:
- 1 in 10 people don’t even give you 10 seconds before they switch off.
- About half will give you a full minute before abandoning the video.
- 9 out of 10 are gone within the first 5 minutes.
That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!