Tag Archive for 'Kopywriting'

Fart Proof Your Dog

Fart-Speech-BubbleDid you know you can fart proof your dog? If you’ve ever had a dog with flatulence, you know how valuable this can be.

The Internet Marketing Lesson is that I explained how to leverage this fact to two clients: One leveraged it and the other didn’t.

Which one do you think has doubled sales and tripled profits?

Enough said.

The point is that you have to capture people’s attention – especially on the Internet where people’s attention is measured in seconds.

The proof is in the pudding – I bet you you can’t bear NOT knowing how you can fart proof your dog – EVEN IF YOU DON’T HAVE A DOG!

This is how powerful Killer Kopywriting™ can be. The difference between struggling to get people to your website and having an avalanche of qualified prospects…

Killer Kopywriting System: New Additions

I have been busy updating our products and services throughout the year and I wanted to point out this page to you in particular since I think Killer Kopywriting™, write copy that sells, is a Key Komponent™ of success. This new updated and revised page shows you the new Komponents™ of the Killer Kopywriting System™ that we now offer our most elite Platinum Members. You will have a chance to attend a workshop and/or purchase Komponents™ of the system in 2010.

I just thought I’d point it out so you can see that we practice what we preach and adhere to the 1 Percent Improvement Doctrine!

Copywriting Mistake To Avoid: Metaphor

At a recent Professional Mastery event called Unleash The Speaker Within, we discussed and explained the power of using metaphors when presenting in public. On the Internet, it’s equally if not more important BECAUSE the exchange you have with suspects, prospects and clients is usually TEXTUAL. The following metaphor mistake is important to avoid.

Copywriting Mistake To Avoid: Don’t mention the metaphor

Don’t mention a metaphor when you use one – that’s a copywriting sin. That’s like telling a punchline BEFORE the joke, it RUINS it. Instead start with and continue using the metaphor that YOU know is the thread of your message or your story to get the message across.

That’s it for today – sometimes the simplest, most straight forward distinction is the most powerful – don’t make it more complicated than it needs to be.

If you want to learn how to write copy that sells <— Click here to find out more about our Killer Kopywriting, Konversation and Keyword Workshops.