Archive for the 'Lead Generation' Category

Blogging For Business – Does it really work?

Don’t take my word for it. Read the email correspondence below from Malcolm Whitfield in response to a Post Program Planning (automated) email we send to all our clients after-the-fact.

___________________________________________

Hi Marc, (or whoever handles your mail),
 
Just thought I would reply to this.

I attended a half day Internet Business Blogging Workshop several years ago (2012).

I knew it was just a taster for further services, but I felt I got genuine value out of the few hours.

I implemented a couple of the ideas I got from the session, (there were more that I could have used, but I’m slack), plus what I have gleaned from the info on your website.

I got a feel for how the web thingy actually works. My tiny little website with its tiny little business pulls enough customers to outperform all my competition, including St. John’s, in my local area, and brings about as much work as I can handle by myself. (I’m 65 and not really wanting to hire staff and build a big business).

Your training session was tight and professional and jam-packed with real, usable tips and information. (I’m a trainer myself, and I’ve seen a lot of mediocre ones).

Don’t know how the people who do your mentoring programs (Platinum Program) and bootcamps go but if they get the same bang for the buck that I did, they should all be millionaires by now.

Just thought I’d let you know.
Cheers
Mal

______________________________________

This email, unsolicited and received more than two years after-the-fact tells you a few things… Among them:

  • Classy people still exist in this day and age of entitlement. If ever you are working late dealing with a client request and wonder if it’s worthwhile – remember you change the world ONE person at a time. Not many will tell you, but many more than you think will appreciate it.
  • When you pay it forward, it all comes back to you. Malcolm and I met at an event several years ago, but I still remember him even though I’ve spoken to thousands of people since then. Be INTERESTING and people will be INTERESTED in you and your story.
  • Give without the expectation of reciprocation. This is so much truer today than ever with “everything” being free and too many people taking things (and people) for granted. If you are well served and are provided with great value – let the person/company know. Praise and acknowledgment never, ever falls on deaf ears!

 

Seeing the forest for the trees or _____?

I use this metaphor to explain Internet Marketing Strategies all the time.

Forest For The Bears

Bear in the woods

This is a metaphor that can change how you manage your Internet Marketing Strategies. Click on the image below to see how you can generate more leads for your business.

Bear waving - quote

Online Lead generation

Last week, I blogged twice about how small business owners are generating new leads for free.

The first blog post explained step-by-step how to leverage things you find online to create SEO optimised content. The second blog post demonstrated how, once you adopt an exponential mindset, you can get more new leads for free.

But here’s the thing about blogs, the Internet and free stuff – MOST people read it, get a quick boost of enthusiasm and then go right back to their old (bad) habits.

Not The Graffiti Eaters!

They understand the power of online marketing and organic traffic generation strategies.

Have a look at their recent blog post on why you can’t chew gum in Singapore. It’s a brilliant example of SEO optimised blogging we teach in our 3-hour blogging webinar for small businesses.

The only real difference between people who are successful online and those who aren’t is that successful people do things that work – AND – do them systematically.

Everyone else just sits around “expecting something to happen” magically.

Singapore - no flushingIf you’re a plumber, you jump on this bandwagon and blog about this…!

Can you see how easy it can be to join the thread of an idea and make your blog posts just a little more interesting?

It starts with a thought, followed by a tried and tested system…

But nothing happens unless you do something…

Get New Leads For Free!

Yesterday, I blogged about how online lead generation was quick and easy, with a LIVE example. Today is a follow up with two parts.

The first part is how Lynn Gilmartin had a fabulous experience floating and video blogged about it. Inner Outer Health is a client of ours and its owner, Lena Yammine was gobsmacked when she saw the video as was I. You have to take a look at the video, it’s so natural, authentic and genuine – Lena could not have paid for a better testimonial!

Lynn Gilmartin - Floatation TankClick on the image or on the hyperlink to see Lynn Gilmartin’s video on her Floatation Tank Experience.

The lesson here is that we tech our clients Exponential Marketing Strategies that are based on high-integrity, long-term value creation principles that once adopted, become exponential due to the sheer force of the Law Of Attraction. Paying it forward reaps dividends for months, years and decades to come.

One of the problems with modern life and technology is that “some” people forget we are still HUMAN and still act and react as humans do…

A testimonial like the one Lynn created for Lena is literally PRICELESS.

I am sure, after visiting Lynn’s website she totally gets it. I mean c’mon – read about her amazing journey… WOW!

Isn’t it amazing how “some” people get this stuff and others struggle?

The reason for my blog post today is to SHOW you how you can get new leads by adding value and leveraging the Internet as a HUMAN CHANNEL, to communicate with your audience. As you do that, you WILL reap the benefits, one click, one client at a time.

If you want to learn how you can start to attract more ideal clients like Lynn to YOUR business – have a look at a bundle we put together for you to help you generate more online leads effortlessly.

Once you do that, you’ll fully grasp the value of the FREE BONUS that resides on the next page…

Continue reading ‘Get New Leads For Free!’

Lead generation the easy way

Today’s blog post is special. I know you hear that a lot, but bear with me and determine for yourself if what I  reveal below is valuable, maybe even priceless for you.

In today’s world, we know you have to be online to get new leads and you have to have a preeminent presence NOT to lose the sales that are on their way to you. I know it sounds harsh, but if your website sucks, prospects are going to avoid you, simple as that. Prospects who were considering purchasing from you will now buy from your competitor.

That’s pretty obvious, but so is lead generation – but then again is it really?

The fundamental building block of online lead generation is Search Engine Optimisation (SEO). The problem is how to do it EFFECTIVELY and EFFICIENTLY.

Effectiveness comes from doing the right things and efficiency from spending the least amount of time, effort and/or cost doing it.

So what’s so special about today’s post then?

Glad you’re still reading and interested.

First of all, I want you to click on this link —> it’s a Funny Puppy Video. Go have a look and then come back here…

Continue reading ‘Lead generation the easy way’

Internet Traffic Tip

Getting to the top of Google’s search listings is not hard, if you know what to do.

Here is one quick and easy way to get there.

  1. Use the Google Keyword tool to find a relevant four-word phrase in your industry that has several thousand searches per month. The more specific the phrase, the better.
  2. Create a short video (Maximum 2-3 minutes) with a call to action to go to your website. As we have discussed, you are better to send people to a landing page and not your home page.
  3. Upload the video to your YouTube channel. We teach how to optimise your video editing the title, description, tags, etc. contact us if you want to learn how to do this.
  4. View your video in a couple of different browsers. View them from start to finish, this is important!
  5. Embed the video in your blog and view the video on that page.

This gets you to the top of Google, but the trick is to STAY THERE. That requires on-going tips, tools and techniques that are beyond what we can offer on a blog. Click on the hyperlinks if  you want to learn business blogging strategies, how to turn browsers into buyers or generate more leads via the Internet.

If you aren’t leveraging these strategies, you’re either spending way too much time, money and/or effort. What we teach are the fastest, easiest and least expensive strategies to get free organic traffic to your website and/or blog.

The challenge is not to cheat and use black hat strategies that will get you knocked off the search engine listings.

BEWARE of the SEO service providers who “guarantee” listing results. They might GET you there, but staying there and NOT being penalised by Google is another matter. Trying to “undo” their tactics could cost you hundreds of hours and thousands of dollars. In one extreme case, the website was banned from Google which essentially killed the business “overnight”. A frightful thought.

How to get more web visitors to buy

Once you have traffic to your website or blog, the next hurdle to overcome is turning website browsers into buyers. Easier said than done – unless you learn WHAT and HOW to do it, then it’s actually quite easy.

Almost as easy as flipping a coin and hoping for the best!

Conversion, Lead Generation, Web Leads

Exponential Marketing Comic 2

This is the second in a series of comics, the first installment was about missed opportunities. This one’s about making the most of the opportunities that present themselves.

Online Lead Generation, Business Coaching, Business Mentoring

For some comics and cartoons might appear to be juvenile, silly or even immature, but the reality is that humour gives us the chance to laugh at ourselves within a safe context. It allows us the opportunity, in this case to reassess what we want and why we want it — and ultimately IF we want “it”.

These are deep, profound questions that humour does not dismiss but rather lightens the load for us.

The throw away phrase is that “life is too short to be too serious”. I agree. I also agree that with humour, we have another dimension for self-awareness and self-discovery.

It’s one of my foundational principles of my coaching and mentoring philosophy.

If nothing else, enjoy the comics, otherwise contact us when you’re ready. We’ll show you how you can have fun growing your business.

Exponential Marketing Comic 1

Today is the first instalment of a cartoon series…

Cartoon, Comic Strip, Business Growth

Online Programs Available:
Blogging for small business webinar
Turn Browsers into buyers webinar
Internet Lead Generation Toolkit

Organic search and click-throughs

According to recent studies, search engine users overwhelmingly click on organic results as opposed to paid ads by a whopping margin of 94 per cent to 6 per cent.

One study looked at both branded and non-branded search queries. On branded searches, the top search result received the most clicks, which makes sense, considering the search is likely to be navigational in nature:

  • Result 1: 80%
  • Result 2: 6%
  • Result 3: 4%
  • Remainder: 10%

On non-branded searches, however, the data indicates searchers are more willing to go well beyond the top 3 results (more than 50% of the time!):

  • Result 1: 35 %
  • Result 2: 15 %
  • Result 3: 11 %
  • Remainder: 39 %

With the natural tendency for users to trust organic listings over the paid counterparts,  one has to wonder why small businesses aren’t improving their SEO rankings to get listed higher and more frequently for the keywords their suspects and prospects are typing into Google.

The best part of all of this is that organic search results are essentially free – once you know what to do, it’s quite easy and a lot less effort than the alternative – Making enough money to pay for paid listings!

If you want to know how to turn browsers into buyers or leverage blogging for a small business, click on the hyperlinks or contact us.

We’ll tell you what your web design company won’t tell you….

Attention Business Owners – Stop Wasting Time With Facebook

Don’t just listen to what I have been saying for years, BRW Magazine’s recent headline speaks for itself…

Online Sales Lead Generation

Click on the image to find out what your best Internet Marketing Options are.

Link building, it’s not what you think it is

I have a word that defines what today’s blog post is all about. Antimimeticisomorphism. Simply stated, it means doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. It necessarily includes doing things that create indirect benefits.

Links, SEO, Link RegistryLet me give you an example. There is a website registry for Australian Blogs. For a nominal sum, you can get a link with a keyword optimised listing. If you don’t understand Search Engine Optimisation (SEO), you’re going to look at how many clicks it produces and if the number isn’t very high you might think the link isn’t worth the investment…

But here’s the think MOST people don’t understand about the value of links: It’s not the number of clicks that it generates that’s important – it’s what it contributes to your SEO indexing. For example, if you have an Australian Blog, then you want the search engines to INDEX it. Which they will… But it will remain at the BOTTOM of the index unless there is a link that raises its SEO status. What better link than anAustralian Blog  registry link?

Even if NO ONE clicks through the link – the BENEFIT can still be huge.

But if you look at the wrong Google Analytics statistics (Click Throughs instead of overall traffic increase), you will make a poor decision.

This is just one example of some of the common mistakes people make when they don’t understand the basics.

If you would like to learn more about legitimate Internet Marketing Strategies, have a look at our online courses and webinars listed below.

They are moderately priced and exceptionally valuable if only to assist you avoid the most common and costly mistakes.

Online Internet Course #1: Internet Sales Lead Generation Toolkit

Online Internet Course #2: Business Blogging Webinar

Online Internet Course #3: How to Turn Website Visitors From Browsers To Buyers

 

Facebook pages for small business removed after unspecified complaint

Facebook Business Pages, Facebook Ransom, Facebook TacticsAs a reader and/or subscriber to this Internet Marketing Blog, you know I am not a fan of social media. Even though this is not a “I told you so” blog post, it is a forewarning.

I cover issues like this with my clients – at events and workshops like the Exponential Internet Marketing Bootcamp where I have the time and tools to explain, in detail, why I have such distinct views and approaches that produce such extra-ordinary results.

Recently, Facebook has been getting quite a bit of press because as small businesses have embraced the use of social media marketing to increase their sales, it turns out what worked before doesn’t always agree with Facebook.

This can lead to complaints to Facebook. By whom or about what is not always clear.

The result can be that your Facebook business page is removed by Facebook with no explanation or discussion.

Sometimes you may have simply overstepped the boundaries of what is acceptable promotion on Facebook. But many are starting to wonder if the reasons aren’t more commercial (financial) in nature. If you’ve seen the latest episode of the TV Drama The Good Wife, you’ll get as sense of what’s at stake and how they are doing this behind-the-scenes.

However what is clear is that Facebook sees an opportunity to charge business for something that was once free.

If you were a client of ours, you would have avoided this issue altogether. Sometimes AVOIDING a costly mistake is as valuable as doing something “right”.

Contact us if you want to improve your online lead generation without the hype, smoke and mirrors that social media and web designers want you to believe.

After all, they NEED you to believe in what they sell – they need to make money FROM you – not FOR you. Give that some thought!

NEWS FLASH: Twitter cuts off service to LinkedIn

Twitter, Linked In, Social Media, Social Platforms, Tweets, TweetingTwitter, the micro-blogging site, has cut off tweets on the professional social network LinkedIn, ending a two-year partnership.

Twitter is a website that lets users broadcast 140-character status updates, or tweets, in real time. The micro-blogging service has had a partnership with LinkedIn since 2009.

“If you had previously synced your LinkedIn and Twitter accounts, and selected the option to share Tweets on LinkedIn, those Tweets generated from Twitter will no longer appear on LinkedIn. There will be no other changes to your LinkedIn experience,” Ryan Roslansky, LinkedIn head of content, said in a recent blog post.

Want to know what to do about it? We cover all of this and more in our Business Blogging For Sales Lead Generation Webinar and Internet Marketing Bootcamp.

Social Media Losing Shoppers

As you must know by now, I am not a fan of Social Media Marketing. I think it’s a monumental waste of time, money and effort. I haven’t held back on this view and it’s simply because it doesn’t make any financial sense for small business to waste countless hours and in some case thousands of dollars on strategies that don’t work.

The research is just starting to come in that fewer shoppers are flocking to social media websites in search of deals and coupons, according to a study released Thursday by the National Retail Federation in the United States.

The number of consumers who reported following retailers on the likes of Facebook, Twitter or Pinterest fell to 51 percent from 58 percent  last year, according to the 2012 Social and Mobile Commerce Study.

I am not saying social media is dead, all I’m saying is that more and more businesses are realising that the inevitable point of diminishing returns is here.

As a small business, you have limited resources and cash. You want to make the most of it. Social media marketing is not where you should be spending it – that’s all I’m saying.

Want to know where you should invest your hard earned money to get your biggest bang for your buck?

Come invest 3 days with me at the Exponential Internet Marketing Bootcamp and you’ll learn how small businesses – just like yours are dominating their market places, growing when others are contracting and laying off staff.

Google removes sites from Index

Google disapproved 134 million ads and disabled more than 800,000 AdWords Accounts in 2011. A shocking statistic, a 136% rise from the year before.

Like fighting spam and click fraud, finding and nixing bad ads on AdWords is a continually escalating battle. Back in 2008, the company only disapproved 25 million ads.

What does this mean for you as as small business? The goalposts are always changing!

Even if you don’t advertise using Google Adwords, the rules of the online marketing game are constantly changing. Trying to stay ahead of them is hard, and getting harder by the day.

Is it fruitless to try to keep up?

On your own? Yes.

So what can you do instead of capitulating and giving up?

You can join an Exponential Mastermind Group of like-minded business entrepreneurs and executives who get the latest, up-to-date information channeled to them – FOR FREE.

Yep, that’s right. One of our most valuable Platinum Program Membership privileges is knowing that with hundreds of user-generated submissions coming in on a never-ending, on-going basis, we’re always in the know, on top of all the changes and make sure our members know about them AND more importantly how to adapt and leverage them!

In many cases, we have access to information before John Q Public does, which is what I call 20/20 Foresight.

Imagine being 1, 2 or even 3 months ahead of your competitors?

Social Media – it’s all getting too hard

Are you struggling with the time, effort and cost associated with Social Media Marketing? You’re not alone – have a look at this article – Burberry has deep pockets for their social media marketing and you have to ask yourself – can it really be worth it?

If you’re a small business, I can tell you without a doubt – you can’t justify the time or cost.

That doesn’t mean you ignore social media, it just means you LEVERAGE it – exponentially.

How? Great question! Click here ->  to learn how to generate more leads via social media.

Feeling like a hostage to your web design / IT supplier?

Web Design Services, Get Rid Of Your Web DesignerMany small business people treat one of their most precious assets as an afterthought, rather than as one of their most precious assets. It’s not inconceivable for a website to be worth $100,000+ when there is a legitimate brick and mortar business “behind it”.

Put differently, years ago, when you bought a Yellow Pages ad, you’d SPEND thousands of dollars with NO appreciation in the capital asset value of the phone book. With the Internet, every dollar spent on your website should increase its capital value. Think about it this way – if you were assess two identical businesses, one with a website and the other without one, which one would YOU buy?  Enough said.

Most small businesses don’t proactively deal with their website and/or web online presence for a long list of reasons including:

  • “I don’t get all this Interweb stuff”
  • “I don’t like Facebook and don’t understand why people waste so much time ‘talking’ to complete strangers”
  • “My son-in-law, nephew or neighbour seems to understand it and is not charging me much to handle my website…”
  • “Technology is changing too quickly, I can’t keep up.”
  • “I don’t get any web inquiries so it’s not worth worrying about.”
  • “My staff’s taking care of it, in fact, we all kinda pitch in to get stuff done.”*

Whatever your excuses, as a small business person, in this day and age you simply cannot hand over your online presence to just anyone anymore than you would give them the pin code to your bank card. I am totally serious.

Continue reading ‘Feeling like a hostage to your web design / IT supplier?’

Blogging For Small Business Interview

I was interviewed by Ludwina Dautovic for Red Tent Radio yesterday and I have to admit it was one of the most fun interviews I’ve done in a long time. We got started and before we knew it, the 40 minutes were up! We talked about blogging for small business owners. The interview will be released as a podcast in a few weeks, but before it comes out, I thought I’d take this opportunity to remind you that we’re staging a 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

NEWS UPDATE:

CLICK THE HYPERLINK to download the Blogging For Small Business
Interview With Ludwina Dautovic on Red Tent Radio!

If you missed our exceptionally popular workshop “Business Blogging For Sales Lead Generation“, you’re in luck – it’s now available as a 4-hour webinar you can stream to your computer. A webinar is great because you can stop, pause and rewind to make sure you don’t miss any important details.

Ludwina and I discussed WHY small business people need to blog,
what NOT to do and HOW to get started quickly and easily

As you’d expect, I have a very different take on most marketing strategies – one of them is I am not a fan of Social Media… I don’t adhere to the common propaganda that’s proliferating “out there” that you need to be on Facebook and Twitter. If you want to hear an honest viewpoint that will benefit your bottom line and save you from wasting countless hours, make sure you keep an eye out for the interview – I will blog about it when it comes out and you’ll be able to download it for free.

But, by that time, you’ll realise you should have attended my 4-hour Masterclass called “How to convert your online browsers to buyers” in Sydney and Melbourne on April 11th and 18th respectively.

So you know what to do – take the time now to have a look at the event page and keep in mind it comes with a 100% no-questions-asked money back guarantee. If at the end of the 4 hours, you haven’t received at least 2 or 3 times the cost of admission, we’ll refund you and remove you from our mailing list. That’s how confident we are of the immense value we’ll be revealing.

Here’s one of the concepts Ludwina and I touched on during the interview – it’s called the Miser Mentality. With a Miser Mentality, the focus is on the cost of something rather than the value or potential. A prime example is someone who drives 15 to 20 minutes to save a few cents on petrol. They have no appreciation for their TIME VALUE. A Miser can only see the COST (petrol saving) – not the BENEFIT (paying a little more, but saving time).

The strategies I will reveal at the next DIY Internet Marketing Masterclass can increase your website traffic anywhere from 15% to as much as 200%, depending on what you’ve done and how well you’ve done it. But here’s the thing – anyone who has a product or service that is worth at least $300 would get a benefit of $3,000 to $5,000 from the strategies I will reveal as a MINIMUM STARTING POINT.

So if the question was:

Would you pay $300 to get $3,000 in sales
in the next 12 months?

The answer should be YES! but the problem is that with a Miser Mentality there is a filter, a bias, a distortion that comes into play – that PREVENTS the POSSIBILITY from being even considered.

It might be thought, in a fleeting moment, but not seriously assessed or considered at its full (potential) value. Therein lies one of the key differences between the abundantly wealthy people who seek and focus on potential opportunities whereas misers miss those opportunities NOT because they aren’t there, but because they can’t see them.

Miser, Lack, Scotoma, Fear Of Loss, In the psychological literature it’s called a Scotoma. The best example is looking for the salt when the salt shaker is right there in front of you…

I will address some of these inhibitors to success at the upcoming Exponential Extravaganza in May and June, but before that event takes place, the Internet DIY 4 hour Masterclass takes place.

Can you see the dilemma EVERYONE FACES – you know you want the benefits, results and rewards… But you have to consider and BELIEVE it’s possible. Quite the tug of war isn’t it?

I know. I struggled with it more than 30 years ago. I don’t remember what the trigger or catalyst was, but at some point I decided that the Miser Mentality can’t work – so I gave Boundless Opportunity Thinking a try. Once adopted, I transformed it into my own Exponential Mindset Thinking and the rest as they say is history…

So what “history” will you create for yourself in 2012, 2013, 2014 and beyond…?