Archive for the 'Social Networking' Category

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Why Video Marketing Is So Effective

The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date. This video was created as an official […]

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Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that […]

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Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!” While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, […]

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Email Marketing Acceptance Improving

As I have been saying for some time, attitudes toward email marketing are improving. Part of the reason is that opting out is easy and email marketers are now respecting people’s time more, so commercial ‘spam’ has been reduced by legislation and market forces. Forrester Research, one of the most prestigious and respected research organisations […]

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Exponential Internet Marketing Bootcamp Day 2 Of 3

As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps – ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you […]

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Social Networking Explained

At our upcoming (and last ever) Exponential Internet Marketing Bootcamp, we’re going to go well beyond explaining Social Networking as shown in the video below. We’re going to cover the risks and pitfalls of getting sucked into the Vortex Of Mediocrity where countless hours are wasted by people who fundamentally don’t have a life and […]

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Google And The Internet Are Controlling Our Minds

There is a great article on CNN’s website that summarises Nicholas Carr’s new book called “The Shallows: What the Internet is Doing to our Brains“. It reflects what I see in business people and entrepreneurs every day. People struggling to cope with more and more information, lacking the cognitive and reasoning skills to handle it. […]

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If Facebook existed years ago…

As you might already know, I am not a fan of Facebook. As Betty White proclaimed on NBC’s (US TV network) Saturday Night Live after a Facebook campaign created enough buzz to make it happen AND make it one of the highest rated shows ever… “I didn’t know what Facebook was… Now that I know […]

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Business Bootcamp Graduate Leverages Internet Strategies

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and […]

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Facebook – The world is watching…

This was recently posted on Facebook by someone who thinks Facebook is a great place to sell his product…. How many clients do you think this post got him? Interesting isn’t it? We are in a new era where our PRIVATE LIVES are melding into our PROFESSIONAL lives… Enough said.

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Beware of Old Wine In New Bottles: SKYPE

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew… Skype is powerful […]

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What Texting Is Used For

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Social Media Ripples

This is such a cool and powerful concept I keep it for my clients. Sorry. I can’t give you everything for FREE, after all that wouldn’t be fair to my clients. Stuff like this, when you really understand what it means is the difference between drowning in the tsunami of leads going to your competitors […]

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Video Marketing Tip For Professionals

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s […]

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YouTube hits 1 Billion Views/day

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. […]

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Twitter is for old people, work experience whiz-kid tells bankers

Andrew Powell from Montreal Canada sent me this article about a kid in the UK. What a global world we live in! This article busts wide open the myth that Twitter is popular with kids amongst others… Read on for an eye-opening challenge to popular held beliefs in this social networking phenomenon… The world according […]

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Facebook A Mirror To The World

I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, […]

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