Archive for the 'Social Networking' Category

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Why Video Marketing Is So Effective


The Grand Rapids LipDub Video (below) was filmed May 22nd, with 5,000 people and involved a major shutdown of downtown Grand Rapids, which was filled with marching bands, parades, weddings, motorcades, bridges on fire, and helicopter take offs. It is the largest and longest LipDub video, to date.

This video was created as an official response to the Newsweek article calling Grand Rapids a “dying city.” They of course disagreed strongly and wanted to create a video that encompasses the passion and energy they feel is growing exponentially, in this great city.

Rob Bliss, Director & Executive Producer explains that they chose Don McLean’s “American Pie,” a song about death but was in the end, triumphant and filled to the brim with life and hope.”

This $40,000 production was entirely financed by the generosity of local sponsors that are listed below.

This is yet another example of Exponential Mindset Thinking™ in action, leveraging the power and persuasive influence of the Internet. Enjoy this WORLD RECORD SETTING* video!

Continue reading ‘Why Video Marketing Is So Effective’

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Email Still Outperforming Social Media

A lot of people debate the pros and cons of Social Media, what I have come to call Social NOTworking – where people waste countless hours exchanging posts, chats, pokes, photos and other electronic elements with people they wouldn’t be caught dead with face-to-face. But that’s my personal bias AND I am not saying that Social Media is not worth doing – it is, but not for the reasons MOST people think…

That’s a discussion for another day and one I reserve for my paying clients to help them out-perform their peers by doing out-of-the-ordinary things that create extra-ordinary results.

Results that baffle their competitors – BECAUSE they (the competitors) have no clue…. Shhh! It’s called Stealth Marketing and means they can’t copy what you’re doing!

In support of my bias, I came across recent reports that continue to show that website traffic from social media networks is still pretty low.

SeeWhy studied 60,000 ecommerce transactions across a variety of sites in February 2011. Since running an online store is about selling things, they looked at only the people who actually loaded items into their shopping cart. Here’s one of the summary results:

Email Marketing Generates More Buyer Traffic Than Social Media

Online Traffic, SeeWhy

Email Marketing Still Outperforms Social Media

As you can see, email brought in the most traffic, with direct and search significantly less. Social media came in at only 4.3%, not great, but better than display advertising, so that’s something to think about.

Next they took that info and charted the percentage of people from each source who completed their transaction. In other words, the people who handed over their credit card number and hit submit.

Email Marketing Converts To More Sales Than Social Media

Online Conversions, Social Media, Email Marketing

If you want more sales, send more emails!

In the above pie chart you can clearly see that email and direct hits to the site still resulted in the best sales conversions, social media picked up a dismal 2.11% of the overall, but look at display advertising. Yikes, only 0.53% conversion rate? Maybe you should be spending money on your Facebook page rather than on display ads, but once again that’s a discussion for another day. Social NOTworking does have its place, but not where or how you might think. We explain this in our Killer Konversations™ Workshops if you’re interested…

At the end of all of this, SeeWhy does put in the usual disclaimer. Your mileage may vary and different types of ecommerce sites will have different results. While I understand that this is a study of ONLY 60,000 transactions, it supports my bias that email marketing still is the primary source for online sales.

There’s a fundamental reason – it’s a privileged conversation that people still value – as long as it’s not violated.

If you’re asking yourself why email marketing isn’t in the news more often, it’s because it simply isn’t as new and trendy as social media marketing.

The news “media” are always searching for new trends and buzzwords to fill their empty pages.

My clients don’t care about the buzz and hype – all they want is more people buying their products and services.

If that’s what you want – send them more emails – but not just any emails… That’s considered spam. You need to know what to send to whom.

That’s what we teach our clients to do – become a client today. Contact us now and we’ll help you avoid making mistakes that cost money and lost sales.

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Why you can’t “set and forget” a website

Recently, I was reviewing infomercials (they are a great source of creative ideas). A popular TV pitchman had the audience repeating the mantra, “just set it and forget it!

Website Set And Forget

Set And Forget Might Work For BBQ Chicken, But Not Your Website

While this might be an exciting idea for a dinner appliance, it’s suicide for your website. Like a car or a house, your website requires regular, on-going maintenance.

What is “Website Maintenance”?

I define website maintenance as both the art and science of keeping a website current in both technology and (Killer Kopy™) content. That means assuring proper functionality (how users move around the pages), verifying the accuracy of copy, fixing any broken links and images as well as performing an overall brand/positioning assessment of the site to make sure it reflects how you and /or your company wants to be perceived online.

An easy metaphor to explain website maintenance is home maintenance.

You can take a look at your home for light bulbs that need to be replaced, look to see if there are any new cracks in the foundation, maybe a room needs some new paint, tiles or carpet.

The same is true of your website. It’s good practice to review your site at least once a month.

Website review tips:

  • Check date sensitive content such as an announcement of an upcoming event. After the date passes, it should no longer be “upcoming” and the date or deadline changed. The longer the old date remains, the more out-of-date your website appears to your visitors.
  • Even though computers “don’t make mistakes”, functional elements of your website including contact us forms, event registrations, product purchase links and other e-commerce and database functionality should be checked. Often, these break due to an indirect parameter being changed somewhere else on the site. You don’t need to check everything each month, just run a random spot check or pick a section of your site each month to review.
  • Check external links (links to other sites) on your site. There are several free utilities that can provide this function for you. Recently, I had someone send me an email with a link in her signature that was broken…
  • You should review as many pages on your site as you can, paying special attention to the links in the navigation bar(s), make sure the visual elements appear correctly on all pages. This can be done very quickly to find the most obvious errors.
  • Check for images that are not displaying correctly or have the dreaded “red x”. This can usually be done by skimming the pages quickly – you may realise that some images load too slowly (all you need to do is reduce the file’s resolution to a web optimised format.)

I highly recommend taking notes as you do your website review. You’ll get ideas for immediate and future improvement that can become part of your tactical and strategic deployment respectively.

What do you do when you find an issue?

Continue reading ‘Why you can’t “set and forget” a website’

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Email Marketing Acceptance Improving

As I have been saying for some time, attitudes toward email marketing are improving. Part of the reason is that opting out is easy and email marketers are now respecting people’s time more, so commercial ‘spam’ has been reduced by legislation and market forces.

Forrester Research, one of the most prestigious and respected research organisations recently reported that consumers now delete fewer promotional email messages without reading them and are now more likely to forward such messages to others. This is quite a shift from the previous predisposition to  “click and delete”.

Attitudes To Email Marketing Are Changing

Not only have positive behaviours been reported, but negative behaviors toward email have also declined. Specifically according to the Forrester Report, consumers…

  • Delete 14% fewer messages WITHOUT reading: 59% of consumers say they delete most email messages without reading them, down from the 63% who said they did so in 2008 and the 73% who said so in 2006. This is not an insignificant finding in this day and age of information overload.
  • 50% More combine promotional and personal emails: Just 10% of consumers say they have a separate email account they use just for receiving promotional email advertising, down from the 15% who said they did in 2008. This is a quantum shift that in my own humble opinion (IMHO) confirms greater trust within email-based communications and relationships between companies and clients.
  • Forward To A Friend up 33%: 12% of consumers say they sometimes forward promotional email to others, up from the 10% and 9% who said so in 2008 and 2006 respectively. With the advent of increased social networking tendencies, this is not surprising. It’ll be interesting to see what happens next.
  • Purchasing predisposition remains more-or-less stable: The percentage of consumers who often buy things advertised via email has hovered at roughly 5% for the past four years fluctuating from 5 to 6 and 4 percent from 2006 to 2008 and 2010 respectively. Because the numbers are still so small, small changes are not necessary representative of a major shift either way. This is relatively-speaking good news. Many opponents to email marketing were sounding the death knell a long time ago. This reinforces the proponents with a no-so-fast defence. Time will tell how this evolves over the next two years.
  • Product information declines by more than 30%. Consumers tend to fluctuate about email’s value for product information from 22 to 27 and back down to 17% in 2006, 2008 and 2010 respectively. I would agree with Forrester’s supposition that the decrease is likely a result of a proliferation of alternative product information sources that were not as prevalent back in 2006, including blogs, social networks, and rating/review sites within niche (long tail) communities.

This all bodes well for those of us in digital marketing focused on real brick and mortar businesses that want to find fresh new leads to establish long-term business relationships founded on high integrity value creation.

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Exponential Internet Marketing Bootcamp Day 2 Of 3

As I mentioned yesterday, we’re at the Marriott Hotel, staging the last of the Exponential Internet Marketing Bootcamps – ever. We’re not opening it up to the general public anymore, we’re going to keep the content for our most privileged clients – our Platinum Program Members… That being said, there is one concept that you can gain instant access to, it’s called Virtual Real Estate and as I’ve mentioned previously on several occasions, the program will be re-branded, re-formatted and the price substantially increased. At this price, it’s an absolute bargain because it introduces you to the concept that we’re leveraging for brick and mortar businesses every day. Plumbers, dentists, engineers, doggy day care centres, consultants, you name it.

Social Media Marketing is a time consuming waste of time – UNLESS you know what you’re doing and how to do it properly.

This is a program that can save you in excess of 200 hours of searching plus a lot of the information in the bonuses you simply would never find on your own.

Go ahead and click here on the hyperlink here – to find out about Virtual Real Estate.

At the Bootcamp, I am spending 3 hours explaining this concept in detail – not for people to actually Flip Websites For Profit, but to leverage the business model to create an endless stream of qualified prospects walking into their stores or businesses that become paying clients.

Imagine having a lead generation system that is free. That’s right, new leads that don’t cost you a cent.

That’s what Bootcamp attendees are learning about this weekend – you’re not there, so the next best thing you can do is get the online video program and try to get as much from it as you can. Otherwise you’re wasting a lot time and effort for… nothing.

There is a better way, an exponential way of doing things.

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Social Networking Explained

At our upcoming (and last ever) Exponential Internet Marketing Bootcamp, we’re going to go well beyond explaining Social Networking as shown in the video below. We’re going to cover the risks and pitfalls of getting sucked into the Vortex Of Mediocrity where countless hours are wasted by people who fundamentally don’t have a life and therefore have no cash to spend. That being said it doesn’t mean it can’t be leveraged – it surely can, but not in the way the Internet Spruikers want you to think. Internet Spruikers want to sell you systems and solutions so they can make a fortune.

What we do for our clients is cut through all the CR_ _ to uncover what works. Like the $25, 15-minute strategy that increased a jeweller’s web traffic by 25% within a week. These are real results for real brick and mortar businesses. The strategies are so good and easy to implement, that we now guarantee them… That’s right, when you become a VIP Bootcamp ticket holder, we GUARANTEE you’ll make at least $30,000 in the next 12 months. That’s putting our money where our mouth is.

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Google And The Internet Are Controlling Our Minds

There is a great article on CNN’s website that summarises Nicholas Carr’s new book called “The Shallows: What the Internet is Doing to our Brains“. It reflects what I see in business people and entrepreneurs every day. People struggling to cope with more and more information, lacking the cognitive and reasoning skills to handle it. In this day and age, deep knowledge is increasingly important when technology and Internet allows us to be intellectually lazy and superficial. This is exacerbated with social networking where people spend countless hours with like-minded people, further narrowing their breadth of exposure to (the lack of) differing viewpoints and perspectives.

This is one of the foundational principles I teach my clients as a business coach, advisor and mentor. I challenge people to think, evaluate and analyse problems and situations differently. My process, methodology and framework will be presented at my upcoming event “Etch-A-Sketch Thinking In The iPad Age“. If you want to learn how to learn, think and reason in this quickly changing world, attend the event. The strategies are so good, I actually back them up with a $5,000 results-based guarantee.

This blog does a great job introducing you to ideas and concepts, but it’s superficial, just an overview. That’s the problem today. People wrongly consider information as intelligence and knowledge. Information is just bits and bytes of data. Intellect and knowledge is the ability to do something with that information.

It’s what engineers do when they problem solve.

It’s what lawyers do when they interpret the law.

It’s what physicians do when they diagnose illness.

It takes time, skill and a PROCESS.

Otherwise you’re just “surfing the web” thinking you can build your own house, defend your own case and cure your disease.

That’s the problem in a nutshell.

The solution is right between your ears. The question is will you do anything about it?

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If Facebook existed years ago…

As you might already know, I am not a fan of Facebook. As Betty White proclaimed on NBC’s (US TV network) Saturday Night Live after a Facebook campaign created enough buzz to make it happen AND make it one of the highest rated shows ever… “I didn’t know what Facebook was… Now that I know I think it’s a massive waste of time.” I concur. Unless you’re Betty White and you have a lot of people willing to waste their time for your benefit… Well you can decipher my bias.

That’s why when Michael Pye of Sydney sent me these images, I thought they were hilarious! Michael’s wife Bronwyn Pye is a Sydney Chiropractor click on the hyperlink to check out her site.

Exponential Programs - Facebook Joke 1Exponential Programs - Facebook Joke 3Exponential Programs - Facebook Joke 4Exponential Programs - Facebook Joke 5Exponential Programs - Facebook Joke 6Exponential Programs - Facebook Joke 7Exponential Programs - Facebook Joke 8Exponential Programs - Facebook Joke 9Exponential Programs - Facebook Joke 10

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Business Bootcamp Graduate Leverages Internet Strategies

On the last night of every Exponential Business Building Bootcamp there is a session on Internet Strategies where participants can ask any question to increase their online traffic, sales and/or conversions. The Internet Marketing Strategies we teach are proven and tested for real brick and mortar businesses – not the spam like ‘link building’ and other affiliate marketing strategies associated with get rich quick schemes.

This November, in Melbourne, we’re staging the last Exponential Internet Marketing Bootcamp. We’re not abandoning Internet Marketing Strategies, we’re just going to restrict access to our Platinum Program Members. As I’ve mentioned before, there are too many Internet Marketing Spruikers out there selling empty dreams at multi-speaker salesfest events. We don’t want to be associated with that genre. We’re focused on producing GUARANTEED RESULTS for our clients.

Today’s post is an example from Ray Keefe of Successful Endeavours. At this year’s Exponential Business Building Bootcamp, I explained how to blog to optimise Search Engine Optimisation for new lead generation as well as improving your Google Keyword Ranking. Ray, as a multi-award winner, knows that you need to take action to create results.

His latest blog post, called Squash Lessons For Engineering is an ideal example of how to do it. It’s a derivative of my Squash Lessons For Marketing and another case study in how to grow your business exponentially leveraging my 1 Percent Improvement Doctrine. Too many people chase the pot of gold at the end of the rainbow when all the success, wealth, health and happiness is right there, within their reach – if only they knew what to do and how to do it… That’s why you should seriously consider attending one of our events – our programs now include a RESULTS BASED GUARANTEE.

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Facebook – The world is watching…

Facebook - Reputation Destruction Case Study

Facebook - Reputation Destruction Case Study

This was recently posted on Facebook by someone who thinks Facebook is a great place to sell his product…. How many clients do you think this post got him? Interesting isn’t it?

We are in a new era where our PRIVATE LIVES are melding into our PROFESSIONAL lives… Enough said.

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Beware of Old Wine In New Bottles: SKYPE

I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew…

Skype is powerful technology – but it can also KILL your productivity if you let it. BECAUSE it has IM chat capabilities, some people think they can just send me chat messages and EXPECT A RESPONSE….

Y’see that’s the same as taking all your phone or mobile calls directly – you end up being a receptionist.

Time value… I’ve discussed this so many times before, but it bears repeating…

What do you value your time at?

At the upcoming Exponential Extravaganza event, I’m going to go into this into more detail, but essentially it’s summarised that if you want to make $100,000/year, every hour you need to create $100 of value per hour. If you want to make $250,000/year, you need to create $250 of value per hour…

So how can you do that if you answer IM or TXT messages in real time?

Something to think about… Something someone with an Exponential Mindset™ considers VERY seriously…

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What Texting Is Used For

Texting

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Social Media Ripples

This is such a cool and powerful concept I keep it for my clients. Sorry. I can’t give you everything for FREE, after all that wouldn’t be fair to my clients. Stuff like this, when you really understand what it means is the difference between drowning in the tsunami of leads going to your competitors versus riding the wave of success all the way into success beach.

Social Media Ripple Effect Explained

Social Media Ripple Effect Explained

A blog like this is a great, even ideal way to INTRODUCE concepts and whet your appetite… If you want to know about stuff no one else will tell you and cut through the C _ _ P that the Internet hype specialists are infamous for – consider our programs and events.

They are geared to every day people who want to get better results – one day at a time, one click at a time. Without having to learn PHP, HTML or other obtuse coding languages.

What we teach is all about getting better results with the least amount of effort and lowest cost. In plain English. Our Internet products and programs start at $27 and $97/month respectively – to meet any budget and level of ambition from newbies to experts. Go to our Internet Mastery site and take a look around – you’ll read testimonials of people just like you who took their Next Best Step and have the results to show for it.

Isn’t it time you took YOUR Next Best Step?

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Video Marketing Tip For Professionals

One of my mottos is that life’s too short to be too serious. The world I attach to this way of thinking is what I call Antimimeticisomorphism. Having FUN doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost. Click on the hyperlink to find out more… But today’s YouTube video is something that rings true for most of us – not looking forward to going to the dentist… Watch the video and I’ll get to how a dentist can use this to grow his practice.

This video’s fun to watch even though you always kind of know what’s coming. It takes something most people don’t enjoy and makes light of it.

The exponential leverage is achieved by…

Continue reading ‘Video Marketing Tip For Professionals’

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YouTube hits 1 Billion Views/day

This is BIG news – YouTube announced it has reached the 1 billion views/day. WOW! But what does that mean for you and your business? My videos and channel have been viewed by more than a quarter million people – because embedded videos don’t accumulate clicks anymore, it’s probably close to half a million views. I have more than 80 videos uploaded to YouTube, viewed by HUNDREDS of people a day.

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

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Twitter is for old people, work experience whiz-kid tells bankers

Andrew Powell from Montreal Canada sent me this article about a kid in the UK. What a global world we live in! This article busts wide open the myth that Twitter is popular with kids amongst others… Read on for an eye-opening challenge to popular held beliefs in this social networking phenomenon…

The world according to Matthew Robson aged 15 and a half

Radio With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses

Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV

Internet Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter

Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones

Directories Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet

Viral/Outdoor Marketing “Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”

Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket

Mobile phones The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value.

For more details, you can access the original article at: http://www.timesonline.co.uk/tol/news/uk/article6703399.ece

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Facebook A Mirror To The World

I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, business and sales. I just can’t believe the stuff people post on there. Without naming names, there are a handful of people that I have seen post stuff that has totally ‘turned me off’ and in one case lose total respect for that person. I thought she was a professional only to have her reveal herself as an infantile, insecure and self-absorbed person that I would never want to be associated with.

I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…

That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.

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