Great Marketing Tip: Show and Tell

As a reader or subscriber to this blog, you are aware that Exponential Marketing is an approach, a mindset as much as it is a collection of highly effective strategies. Today’s post is an example of how to leverage what you do for clients. Bree Robbins of Paddington Pups in Brisbane has relocated to a new, bigger, better facility for her doggy day care and dog grooming and pet supplies business.

The photos below show and tell how the new floors LOOK and FEEL. She shared this with here clients weeks before the final fitout was completed, to reinforce her commitment and dedication to her business and by extension her clients.

 

Paddington Pups - Floor Samples

Paddington Pups New Location Flooring 

 

Often we, as busy business people, as so preoccupied with what we’re doing that we forget to tell our clients what we do for them and lose that connection, that rapport that says “I care” and I am doing everything I can to serve you better.

  • What have you done recently for your clients that they might not be aware of?
  • What are you working on right now that will make a difference in the quality of the product or service you offer?

Share it with your clients and see what happens to your relationships… Loyalty… Referrals…

2 Responses to “Great Marketing Tip: Show and Tell”


  • Excellent Marketing tip. This is a great example of how to help your customers go through the change with you and to build expectancy rather than uncertainty.

    Make me start thinking about how we can do the same things with our Electronics Design service. A very different market segment, but the same principle applies.

    Ray Keefe
    Successful Endeavours Pty Ltd
    Engineering new Electronics Products for Australian Electronics Manufacturers
    Casey Business of the Year 2010
    Electronics News Future Award winners 2011, 2012
    Melbourne South East Small Business Award 2013
    Casey Business & Professional Services + Innovation Awards 2013
    Award Winning Electronics Design and Embedded Software Development
    Electronics Design and Embedded Software Development

  • The samples were a great idea! The doggy daycare customers loved touching the samples and getting to see exactly what the floors were going to be like.

    The new floors have been a great success the staff, customers and the dogs love it.
    Makes cleaning much easier as we have been able to spot mess straight away and has much better grip. Best of all they look fantastic :)

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