Tag Archive for 'Antimimeticisomorphism'

Antimimeticisomorphism: Take an inconvenience and turn it into an advantage

This photo says it all. How to take an inconvenience and turn it into an advantage.

It’s a classic example of antimimeticisomorphism: creating a defensible competitive advantage by doing out-of-the-ordinary things that create extra-ordinary results!

Moving Truck Second Floor

Photo: Andrew Powell – Montreal, Quebec

Antimimeticisomorphism: Poo Pourri

Every once in a while, someone comes out with a really great product… but the only way it can sell is by being provocative. Here is one BOLD example -  enjoy!

Antimimeticisomorphism: Street Art

Today’s post is a collection of artworks that interact with nature is a very unique way. Click the hyperlink to be amazed by these artists’s creations!

 

Antimimeticisomorphism: A Bra Example

Today’s short YouTube Video shows you what an antimimeticisomorphic marketing person can come up with to promote women’s bras and undergarments. It’s tasteful, different and gets people’s attention by INVOLVING them in the process.

Antimimeticisomorphism Example: Trunk Car Wash

If you’ve seen one car wash, you’ve seen ’em all, right? Well, not quite.

Consider the dynamic duo of Tiki and Alice, a pair of African elephants at the Wildlife Animal Park in southern Oregon. This pair of pachyderms is currently doing double-duty as car wash attendants. Actually, Tiki and Alice are the car wash.

Car Wash - Elephant

Car Wash - Elephant

Simply roll up your vehicle and these elephantine employees will blast away the grit and grime via high pressure water emanating from their trunks. Then the 39-year-old elephants adroitly finish the job with sponges. (Turtle Wax, alas, is not available.)

For motorists, the elephant car wash is a sure-fire way to get up close and personal with animals that actually dwarf a Chevy Suburban. Meanwhile, Wildlife Animal Park is using this new revenue stream to weather the tough economy: an elephant-rendered car wash will set you back US$20.

Park organizers say another motive behind the scheme is to promote conservation through education. As well, the elephants’ handlers claim Tiki and Alice are actually having fun washing cars. (Did we mention they’re charging 20 bucks per vehicle?)

Still, hats off to Wildlife Animal Park for coming up with such a novel way to bolster the bottom line – especially considering Tiki and Alice work for peanuts.

Make stuff fun and get exponential results!

Many people ask me what Exponential Marketing is all about and in one word, it’s called Antimimeticisomorphism, having fun, doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort and lowest cost.

That being said, the best way is to SHOW you an classic example of what I mean. This short video says it all – creative, out-of-the-box thinking that Edward De Bono would call Parallel Thinking

If you like stuff like this, go to my Antimimeticisomorphism site where I’ve put together a collection of really cool stuff that is totally different and yes, exponential!

Antimimeticisomorphism Example: Felony Franks

There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!

Antimimeticisomorphism Example: Felony Franks

We’re hiring, looking for an Antimimeticisomorphic Coordinator…

Pass this on to anyone who you think might be interested… [SPECIAL DISTINCTIONS INCLUDED BELOW!]

Antimimeticisomorphic Coordinator

Working with one of the biggest names in the Australian business and personal development market, you’ll be exposed to cutting edge business and personal growth strategies on a daily basis. You won’t necessarily have been exposed to this industry before, however your strong computer and analytical skills and your drive to achieve will stand you in good stead in this high growth entrepreneurial company.

Your daily duties will include:

• Taking incoming calls from members and prospects
• Making outbound calls to confirm people’s attendance at events
• Intermediate to advanced Microsoft Office – especially Excel
• Database management – reporting, campaigns, sending mass emails, de-duping, cleansing, maintenance
• Event planning and support, where necessary
• Project/program planning and implementation
• Back office systems and internet content management
• Client relations for members

You will be:
• Detail/execution oriented
• Process-orientated
• Able to follow-through with tasks autonomously with minimal supervision
• Able to come up with solutions to problems
• A team player who can work within a small team and take the lead and accountability when necessary
• Able to communicate effectively verbally and in writing
• Self-motivated

Being the right fit for the current team is the most important attribute you can have – if you’re open to learning, and have the ability to take action with your own initiative, to follow through and anticipate the needs of the team around you, this opportunity certainly has the scope to become whatever you want to make of it.

Salary – $40,000 to $100,000 dependent on experience and results achieved.

If you’re keen, click here to do one of the required steps for consideration.

Onward and upward!
Marc

P.S.
If you’re not looking for employment, but you’re an Exponential Mindset enthusiast, this is just an example of ONE strategy you can use to find great staff. I am also going to post this on www.LinkedIn.com and other sites and let everyone I know know that I am looking for one extra-ordinary person to join our team. I know that the Law Of Attraction will work to produce the outcome we’re expecting!

As you can see, we have a SYSTEM we follow – the first one is the link above, we use a personality profiling system to make sure we match the person with the job/task description. This is one of the skills I will be teaching at our Advanced Business Mastery event in Melbourne next week. Systemising business processes to ensure a compression of our Pathways To Profits…