How to Market Your Business in the Crisis


Everyone’s feeling powerless at the moment due to the current state of uncertainty. If you’re a small business owner and looking for ways to manage your customers’ anxiety levels, there are a few marketing strategies you can try. With businesses at a standstill, there are still ways you can reach out to your client base. Work together to make a social contribution, and build better branding for your business at the same time.

Don’t Neglect Your Customers

Even better- treat them like friends. Really try to use these unprecedented times to build solidarity. A more personal approach is always more effective in making your customers feel appreciated. They’re human too so appealing to their emotional needs especially now will make you come across better. Loyalty is a two-way street, and just because businesses may have been brought to a halt doesn’t mean it’s to stop working on this.

Make It Memorable

Events that occur in this period will go down in history, your customers will remember things forever. Do what you can to be part of this as well, even if it means splashing out on gifts and promotions. It’s a fact the in a crisis people tend to remember what caused the strongest emotional reactions, both positive and negative so think big. Offer something that they will truly be thankful for.

Make A Contribution

Now is the time to focus on making a social contribution. Your business will not only help out the local community but this will also do wonders for your reputation and staff morale. Think of ways your company can volunteer to help out. If you’re closed for manufacture at the moment, you’ll have more time to devote to this. Post plenty of updates on social media of your community projects, and use all the creative tools you have to your advantage. You can live stream video, record podcasts, or network with other local businesses.

Get Your Logo Out There

If you’re in need of an upgrade, what better time to design a new logo? There are plenty of resources online about how to design a logo. If you’re going for a rebrand it’s more important than ever to get your logo out there. Think of new and creative ways to do so. Earth Friendly Promos have plenty of suggestions, from badges to stationary, coffee cups and more. It’s a simple as wearing company-branded t-shirts while you do community projects, and don’t forget to update social media.

Digital Marketing

Move all focus to online projects. Get your SEO back on track and look for bloggers and influencers to endorse your products or services. The crisis won’t last forever so you need to improve your online presence now. Be prepared by having your name and logo seen and shared. Make the most of marketing apps and creative technology if you don’t have a marketing department. You’ll be surprised how much you can get done from home. Maintain a positive attitude for the future of your business.

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