Perfecting Your Startup’s Business Plan

Launching your very own startup and becoming an entrepreneur isn’t as glamorous as it sounds. Sure, you’re now working for yourself and you’re the master of your own destiny, but you’ve also given up a whole host of company perks, excellent promotion prospects and a steady wage. It’s vital that you hit the ground running with an organized approach to your startup. This means creating a nuanced and focused business plan that will help you realize your business venture’s potential. This should be a well thumbed working document that you have with you at all times. Make sure that you cover these business functions when writing your plan.

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Online Presence

It’s crucial that you work out your online marketing, SEO and branding strategy before launching your startup. In the weeks and months preceding the launch, you should be engaging with potential customers via your blog and social media channels. This online marketing strategy needs to be detailed in your plan. What are your goals? Do you want to drive traffic to your website, or complete a series of pre-orders? Consider employing a web design agency to bring more expertise to your online presence. Specialist web designers are able to create search engine optimized content for your site, link to your social media accounts and help you achieve your online goals. Outsourcing this aspect to your business will be money well spent.


Perhaps the most pressing issue for your startup in its early days is funding. You need to ensure that you have enough capital for your overheads as well as ensuring that your cash flow remains buoyant. As such, you need to explore bank business loans, business angels and crowdfunding as a means of financial assistance. All of these options have their merits and it’s up to you whether you go down one or multiple funding routes.

As well as funding, you need to make sure all of your other financial ducks are in a row. You need to know your projected revenue and profits for at least the next three years. When you are delivering a pitch to a potential investor, they need to have confidence in you. Not knowing your gross from your net, and having little knowledge of how you will mitigate financial risk does not inspire confidence.

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If you are needing staff immediately, you must detail how you plan on creating your perfect team. Will you construct your own advert or will you opt to enlist the services of a recruitment agency. These individuals have a wealth of talent on their books ready for you to tap. You simply tell them your detailed requirements and what you are looking for in a candidate, and you interview the shortlisted individuals. This saves you time on long listing, assessment days, and Skype interviews. Be bold and think about the expansion of your business and how many staff members you foresee your startup having.

Being an entrepreneur is not easy, but it is rewarding. Follow this guide and be prepared before you launch your business venture.

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