Ways To Improve Your Business Identity And Increase Your Revenue

The design and implementation of your brand identity are crucial to the success of your business in the digital age.

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The importance of your business identity should not be underestimated. If you’re a small to medium-sized business you may or may not have thought much about your business identity.

If you haven’t thought much about it then it’s not too late, and definitely time to get on top of it.

Think of some of the best brands globally, Coca-cola, Nike, McDonald’s. There are reasons why these business identities come to mind; they are simple, consistent, and identified with a quality product that everybody knows well. That is no accident. The brand identity is carefully constructed over time using a range of techniques, one of which is consistent labelling and packing across all products.

Does your business have a strong logo and tagline that customers see when they go to your website, receive a product through the mail, or visit your brick and mortar shop? If not this is one of the first things you need to do to consolidate your business image in the mind of your customer.

When a customer sees your logo or tagline, whether you’re a local or international brand, you want them to know exactly who you are and what you provide. This means you will be their first port of call when in need of your product or service.

Building a strong business identity can take some time but there are some brilliant tools available these days to make the job easier than ever before.

Logo Design

There are so many logo design services online these days it’s hard to know which ones are any good. Some of them claim to be free. They will allow you to make your logo but ask for payment in order to receive it. If you’re happy with the logo, then fair enough, but be advised it might be worth paying a little extra to a professional company or freelancer on board to get the logo the way you want it. For quality freelancers you could try Fiverr, they have an abundance of graphic designers you can work with directly.

Website Design

There is more to a website than meets the eye. In today’s digital world it’s highly important you get this part of your business right. A proper website should be adapted to suit your particular brand identity as it will most certainly be the first place your customers come to. Your website is so important to your brand because it shapes it. It’s like the hub of your business. It has to contain your logo and a relevant About Us section. It also should be optimised for a variety of mobile devices, as well as desktops. An excellent web design company like Studio 44 Web Design, can do this for you.

Typography

It might seem incidental but every little thing counts when it come to the identity of your brand. What is the personality of your brand? Is it robust, soft, authentic, or humorous? You want the personality to come across in the typography. You also want to maintain that personality across all forms of media, to support your brand identity and maintain a professional appearance.

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