Without Killer Kopywriting, Your Sales May Be Dying A Slow Death Headlines like the ones shown are creative, attention-grabbing introductions to articles. Without them, most articles go unread. How good are you at writing headlines and sales copy that sells? Copywriting is one of the most valuable skills to have as a small business person, […]
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Killer Kopywriting is one of the most potent business skills an entrepreneur or business executive can learn to grow a business. There is no substitute for literary precision and artistry when it comes to selling products and services. That being said, sometimes contrast is needed to fully grasp the power of words to communicate a […]
Today’s post is an example of how to write a great ad. Using vernacular to great effect, The Lone Drainer and Pronto! David Conroy created this ad that well, says it all. If you’re not an Aussie, you won’t get the play on words, but then again that doesn’t matter since this ad will appear […]
Today’s post is a long one, but well worth reading if you want to get more sales from BETTER prospects who VALUE who and what you are as a PERSON. This example is from Yvonne McIntosh, one of our Diamond Members who has graciously accepted to show the process involved. The strategy of preeminence – […]
