Tag Archive for 'Make Money'

Your Next Best Step…

A little more than a week ago, I was on stage in Sydney at the 2008 Exponential Internet & Business Building Bootcamp… On the Wednesday we focused on taking what I call “Your Next Best Step™”.

The Next Best Step™ for anyone is the easiest, least expensive and fastest thing you can do to create IMMEDIATE RESULTS.

It’s not more complicated or complex than that. UNLESS YOU MAKE IT SO.

For example, if you can’t thing of any other strategy, why not send your INACTIVE clients a “We Miss You” letter? Tell them you miss them and let them know all the things you’ve done since they last ordered from you. List them as DETAILED BULLET POINTS… If you attended the Bootcamp – TELL THEM. TELL THEM what you learnt that will help you help them…

For example:

  • I attended Dr Marc Dussault’s Exponential Internet & Business Building Bootcamp to learn strategies to as he calls it “Compress my Pathways To Profits™” which for you means ME CREATING MORE VALUE FOR YOU THAN EVER BEFORE!
  • One of the things I’ve done immediately following the Bootcamp is change my voicemail message – call me and have a listen to it – I know you’ll agree it’s amazing. That has already saved me 15 to 20 minutes a day. I can now get to work on YOUR issues instead of playing telephone tag all day.
  • Another thing I’ve done is started a blog and registered it with www.AustralianBlogs.com.au. With the blog, I’ll be able to communicate with you informally on a regular basis about important stuff that’s relevant to you.
  • We’ve renovated our showroom to make sure you’re more comfortable when you visit us.
  • We sent our team of customer service reps to Anthony Robbins’ Firewalk seminar so they can ‘step up’ to the next level and offer you more personalised service tailored to your specific needs. We do this every year and this year is the last year he’s doing it in Australia, so next year we’ll be sending them overseas for this vital training that has contributed to our winning 7 customer service awards over the past 5 years!
  • Two of our technicians have become MCSE accredited – following 2 3-hour exams that 25% of people fail on their first attempt – we’re committed to making sure our team maintains it’s expertise and has the answers to all your questions!
  • We’ve purchased a new black box LCD2000 Model machine that outperforms the previous model by 56% “X”, reducing production time by 23% so that you get a better output/result “Y” the same day instead of having to wait to get it overnight.
  • We’ve added 3 new car park spaces for you – we rent it from the garage next door because we know it’s important for you to come in and out quickly when you are dropping something off or picking it up – that’s how much we care – your time is important to us!

You get the idea… The more you tell them, the better!

Of course you need a call to action – to get them to do business with you – that could be a promotional product, a new bundle or a workshop or presentation for them to attend…

Which brings me to another Next Best Step™ idea EVERYONE can use.

Invite your clients to attend a ‘VIP Evening’ at your offices with something of value that you can tell/teach them. For a jeweler, that could be the 4 Cs of choosing a diamond and/or how to value opals and other precious and semi-precious stones.

You could have a wine tasting event with a local vineyard and have a sommelier there as the ‘attraction’… You could hire a magician or other ‘act’…

I am sure you can be creative – the point being that be getting clients to come to you, your sales HAVE TO INCREASE. Plus there are lots of people who WON’T ATTEND, BUT WILL THINK OF YOU AND PLACE AN ORDER SOONER.

You have nothing to lose, everything to gain…

Why not give it a try?

Onward and upward!
Marc

P.S.

It’s often the simplest and easiest things that can be done TODAY that can make the BIGGEST difference.

Many people wait to ‘create a complex strategy’ that never gets deployed instead of doing what could have been done in MINUTES.

The We Miss You letter or e-mail is a one-hour investment – don’t aim for perfection – Remember “Perfection is the Poison of Profitability”. The VIP Evening is a 3-hour investment followed by the 3-hour evening session.

Do you want 101 “Next Best Steps that you can deploy in your business right away?”

Post a comment on this blog telling me WHY you want it and I’ll send it to you. How’s that for a deal? Make sure your comment is appropriate for public view since I will make it public for all to see once I moderate and accept it.