Tag Archive for 'time management'

Are you in BUSY-ness?

busy-business-manOne of the things I find absolutely amazing with owner-operator business owners is how many of them are in busy-ness. Busy, busy, busy, not getting anywhere.

Don’t get me wrong – running a business takes time, I get that.

But as a business coach and mentor, I can tell VERY QUICKLY the difference between successful versus much less successful business owners.

The busier the person is,
the less successful he or she is.

When I refer to being busy, I mean being preoccupied, distracted, putting out fires, chasing things down, playing telephone tag, going through emails several times in an inbox with hundreds or thousands of messages, preparing multiple proposals, bidding on every tender that crosses the desk… I could go on and on…

I mention this now because in the past 2 weeks, I’ve come across people who in their own words are “too busy”… Not with an overflow of jobs, contracts and orders to process, but too much “stuff to do”…

Success is actually not that hard, but people want and do make it hard…

One way they make it hard for themselves is trying to get it “all” done. That actually is not the point, goal or aim in business.

The goal is well, the goal.

If your goal is to grow your business (increase sales), then you should only be “busy” doing things that lead to that outcome.

If your goal is to be more profitable – this is a DIFFERENT goal than increasing sales, then you should only be “busy” doing that.

Here’s the thing —> most business owners don’t know what their goal is!

Most business owners THINK increasing sales and increasing profitability is the same thing – it’s not. Furthermore, one is NOT better than the other. IT DEPENDS on what you want and when you want it.

You could acquire 10, 20, or even 100 new clients at a very low cost (e.g. no profit) in the next month. By retaining those clients – with a full profit proposition – you can become more PROFITABLE within this financial/calendar year.

So the decision(s) you make depend on your GOAL and YOUR timeline.

I know this sounds easy, common sensical and even self-evident, but believe me… It’s not.

The busiest people are NOT beginners in business. These are people who have been in business for years or even decades — They should know better by now, but they don’t.

Why not?

Because they don’t have and don’t take the time to test the alternative.

How can they? They are too busy, busy, busy, busy…

Welcome to what I call the Vortex Of Mediocrity!

Once it has you in its grasp – there is no escaping it – without determination, perseverance and tenacity.

So there you go – another distinction for you.

Are you in BUSY-NESS …
too busy to grow your business?


Read Your E-mails

I know this sounds obvious, but it needs to be said. I can’t tell you how many times people get themselves into trouble because they don’t read their e-mails. These are the same people who are subscribed to everything and anything they come across. That is INSANE!

Stop it!

I mean it, Stop it!

You’ve seen the video, if you haven’t click on the hyperlink…

I have elite clients called Platinum Members and I recently spent 4 hours explaining to them the principle of Voluntary Simplicity – simply put, it’s SIMPLIFYING your life so you live it ON PURPOSE so it’s fulfilling, energising and rewarding. The workshop was called how to do 3 times as much in 1/2 the time.

That means GET OFF all those distracting e-mail lists and subscriptions that don’t add value.


We’ve discussed it before – if YOU don’t value your time, no one else will.

Every MINUTE you WASTE or LOSE because of distraction takes you AWAY from your PRIMARY PURPOSE.

I know it sounds pedantic and IT IS – it’s also critically important.

If you are subscribed to 10, 20 or 30 e-mail, newsletter and other subscriptions that are NOT CONVERGENT on YOUR PRIMARY PURPOSE, you are diffusing your effort, focus and attention.

A master archer focuses on ONE BULLS EYE TARGET at a time.

You need to be doing the same.

Go on, unsubscribe from all the e-mail lists, newsletters, blogs and subscriptions that do NOT contribute to the attainment of your goals and purpose.

If they all contribute something, then cull from the least valuable at the bottom of the list to get MORE TIME BACK.


Not sure about this?

Here’s the million-dollar question:

If you have more than 10 to 20 e-mails in your e-mail inbox – you have too many = You’re overloaded.

How can you possibly have ‘CONCENTRATION OF FOCUS’ if you’re pushed and prodded in 10 different directions?

It doesn’t work.

Stop it!