Tag Archive for 'USP'

Exponential Marketing Principles Revealed

Every once in a while I get carried away with ideas, thoughts and what I call distinctions (key tips and techniques that make all the difference in producing results)… Today is one of those days. This post covers what I call the basics of Exponential Marketing for both the NOVICE as well as the VETERAN of Exponential MasterMind Thinking.

Exponential Marketing 101: Mindset

It all started for me with Albert Einstein’s quote “The thinking that got us to where we are is not the thinking that will get us to where we want to be.” That hit me like a two-by-four across the head when I first hear that in my mid twenties…

If you are in your twenties or can remember what you were thinking back then, chances are you were like me – thinking you ‘knew it all’ or at least knew enough…

Boy were we wrong!

So if we have to change our thinking – HOW exactly do we do that? That’s a dilemma and conundrum wrapped up in a paradox!

I was able to make my first quantum leaps (to use some of Einstein’s terminology) listening to Anthony Robbins for Personal Peak Performance Development. It’s important to note that he is a PEAK PERFORMANCE coach, not just a ‘positive mental attitude’ motivator – in fact he hates being called a motivational guru – for a reason.

Motivation is empty – it just gets you fired up with nowhere to go.

Personal Peak Performance is all about knowing who you are and using THAT knowledge to propel you to an outcome, goal or even a life-long dream. In as much as Tony Robbins is great, don’t get me wrong – he is the world’s best at what he does – his teachings, programs, events and products are not enough.

That’s when I learned I needed to triangulate multiple frameworks from other world-leading minds such as marketing genius Jay Abraham, sales master Brian Tracy and spiritual and philosophical mentor Deepak Chopra.

Triangulation in simple terms is like what a Global Positioning Satellite (GPS) does to locate you on the earth – it takes each dimension (x, y and z) and determines where you are along the axis to pin point your exact location.

What I do for myself (and now my clients) is create a continuum of strategies, tactics and techniques along the 4 axes (peak performance, marketing, sales and philosophy) whereby the INTERSECTION of these 4 dimensions is the point where your Exponential Potential is released to give you a quantum breakthrough.

I know it sounds surreal and I guess it is for the uninitiated.

Once you adopt an Exponential  Mindset, it’s like learning a new language – you stop translating and start thinking in the new language – only then can you consider yourself fluent… In linguistics, fluency means you can communicate with a whole new group of people who speak that language. In business, that fluency means abundant wealth and success – because you now possess the language of profitable thinking.

I call this antimimeticisomorphism. I even have a website dedicated to having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost.

I have a series of fun videos on the concept on my Personal Mastery Blog under the category antimimeticisomorphism.

I am about to publish a bestseller of the same name – via an interactive publishing model involving a small group of contributors that has already spawned a secret website.

As you can see for yourself – this is a VERY different way of doing things… That’s the whole point!

But you know what? It’s also great fun – producing new, exciting products like the Marc-Ka-Ching Kube™ and concepts like the 1 percent improvement doctrine outlined in the following two short YouTube videos.

The 1 Percent Improvement Doctrine 1/2

Continue reading ‘Exponential Marketing Principles Revealed’

Convert Prospects Into Paying Clients Effortlessly

As an Exponential Growth Strategist, I hear it all the time… “How can I get MORE prospects to buy from me?”

The answer is quite simple, but before I give it to you, you need to watch the video below, otherwise you won’t believe it. It was originally given to me by Stuart Gordon of Giant Promotions.

Now that you’ve seen REAL FISH JUMPING INTO A BOAT, you’re mind is open to believing that you can exactly the same thing with prospects who will become clients JUST AS EASILY.

We covered this at last week’s amazing 3-day Exponential Internet & Business Building Bootcamp. If you weren’t there, we missed you. We covered the incredible power of a Unique Selling Proposition – that gets prospects to willingly and knowingly JUMP INTO YOUR BOAT!

I can’t go into the details of creating a USP with you in a blog post – that took all of Monday evening to do, but I am sure you’d agree it’s worth the 3 hours when prospects start to jump into YOUR boat!

Daniel Lizurek of www.FastProfits.com.au jotted down the key questions I was asking Bootcamp participants and they included

  • Think of your best client + the service your provided step-by-step
  • Who are you talking to exactly?
  • How can you connect with MORE people?
  • Are you screaming at the WRONG CROWD who aren’t listening?
  • Are you selling the EXPERIENCE?
  • What do you sell/do and how do you do it?
  • Make it SHORTER.
  • Erase words that don’t add MAXIMUM value.
  • Clarify your role with your client.
  • Is it what people WANT?
  • What’s the key BENEFIT that you offer?
  • What FEELING do you need to imbue the USP with?
  • Capture peoples’ imagination.
  • How can you build pre-eminence?
  • What’s the discomfort in your business?
  • How do you add value to the experience of your product?
  • What makes you different?
  • What are you great at doing/delivering?
  • What can you be the BEST at?
  • What can you do that no one else can?
  • Be more SPECIFIC.
  • Explain VISUALLY.
  • Is your USP confusing?
  • Is it CLEAR/OBVIOUS what you do?
  • What’s UNIQUE about your value proposition?

This is a starting point to get people to CONSIDER if they want to jump into your boat..

The next 2 days of the Bootcamp covered those aspects IN DETAIL, Step-By-Step and Click-By-Click.

Don’t you wish you were there?

I do

Make sure you don’t miss the next Exponential event we stage.

Once you start to get prospects to jump into your boat, trust me, you’ll be addicted!

You’ll learn to have FUN and people will WANT TO HAVE FUN WITH YOU…

For the list of our upcoming events, click here.

Onward and upward!
Marc

P.S.

Want to know what an awesome USP looks like?

FAST PROFITS will invest the necessary time to understand your business to unshackle you from the burden of copywriting using its own 6 year-old secret formula PROVEN AND GUARANTEED to maximize your profits leveraging a trilingual kaleidoscopic perspective imbued with 78 psychological triggers, a 56-point ‘X-Ray’ focus checklist and 29 response-boosting tactics to write unique and actionable copy without using templates while remaining flexible to your input and reasonable revisions at no extra charge so you can have
peace of mind that each project will be completed on time and on budget so you can remain focused on your business – rather than distracted and frustrated with time-consuming copywriting.