Ten amazing out-of-home marketing campaign ideas

Cadbury billboardHome based businesses are becoming more and more common these days, and a quick search on the Internet will reveal thousands of them, urging you to buy their products and services. So if you want your home-based business to stand out from the crowd, you have to market smartly and have a campaign that will cut through the noise. Here are ten strategies for out-of-home marketing campaigns that will help you do just that.

#1 Start an eBay shop

Starting an eBay shop can be a simple way to reach out to the millions of people who are already searching for things to buy on the Internet. The best thing about it is that it is so easy, it is all set up for you with payment systems, bidding functions and online stores to showcase your wares. Directing customers from your eBay store to your website is another great way of generating traffic.

#2 Press releases and articles

With the hundreds of print and online media outlets across the globe, the need for new and compelling content is endless and editors are constantly scouring for new products, service and businesses to feature. Make it easy for them by writing good articles and press releases that showcase your product. The more you tailor your message to the audience of a certain publication, the more likely you will be to get it published.

#3 Facebook viral posts

When something goes viral on Facebook it can reach millions of users around the world. Scour your brain to think of funny and compelling ways to integrate your brand or product into a funny post that people will want to share with their friends. This is not going to be easy, as you never know what will strike a chord with people, but you only have to have one big success and it could give your business an incredible boost.

#4 YouTube videos

Increasingly, video content is becoming the main form of content people consume online. By creating interesting, informative and fun videos featuring your business or products you can reach a huge online audience and entice them to want to learn more about your product. Don’t be put off thinking that only pros can make a video, with a good idea and a mobile phone camera, you too can create a video that will get hundreds of thousands of views and generate huge amounts of traffic for your site.

#5 Become an expert

You wouldn’t be in business if you didn’t know a thing or two about your product or service, so don’t be shy about passing on that knowledge and establishing yourself as an expert in the field. Whether it be in online forums, radio, print or even television, there are plenty of opportunities to get yourself in front of an interested audience and share your knowledge with others once you have established your credibility, it will help create more and more interest in your business.

#6 Twitter

Much like Facebook, twitter can help you reach a huge audience and build customers for your website, it’s all about making your post fun, informative and regular. Also by following other people on twitter you can re-tweet interesting tweets and tap into the online trends in order to help hone the other aspects of your marketing campaign

#7 Blogging

Blogging is one of the best ways to great a loyal following and inform your customers and potential customers about what you have to offer. It is also a great way to get instant feedback about ideas and products you want to market and test the waters to see if there is a demand for them..

#8 Create a press kit

A press kit is bundle of information that you can send out at the click of a button to media outlets to inform them about your business. I should include a brief and informative overview of your product and service, highlighting its key benefits and selling points. It should have a brief biography of yourself and your background in starting the business. Most importantly, it should contain high resolution photographs and videos that can easily be incorporated by media outlets no matter which platform they are using.

#9 Pinterest

Pinterest is another great way to garner followers and generate traffic to your website. By making regular posts featuring the way people can use and benefit from your product or service, you can demonstrate why people should purchase it.

#10 Contests

Everyone loves a good contest with prize giveaways and freebies. By offering prizes to the person who supplies the best idea or use for your product, or how your service has helped improve their lives, you can not only generate interest but also re-use this information by incorporating it into you future marketing campaigns.

As you can see there are plenty of ways to effectively market your business from home, so give all of them a try and find out which ones work for you. Alternatively, you can click here and see how someone like Market Smartly conducts their campaigns. Do you have a successful technique form out-of-home marketing that isn’t on the list? Tell us about it.

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