In the previous post on this subject, we discussed the concept of branding. I have a question for you – where did HMV, the record company’s name come from?

If you guessed His Master’s Voice, you’re right.

If you are old enough to remember the cute image of the terrier looking INTO a gramophone/phonograph.

That was a PRICELESS image that an Exponential Marketer would KEEP USING over and over again – BECAUSE it works – it captures the essence of the message in ONE VISUAL.

Sound so well reproduced a dog can’t distinsguish it from his master’s.

Brilliant.

When you come across something THAT brilliant – KEEP USING IT – FOREVER…

Just because you might get tired of it – your prospects won’t.

There was an Exponential Marketer in the US who would take successful campaigns that were abandoned by companies when they wanted to switch to the next ‘big thing’ and he’s just ask for permission to use their concept – 9 out of 10 agreed – to their utter detriment.

They had made ALL the investment and he got ALL the rewards for his clients.

BRILLIANT strategy – TOTALLY exponential.

When you see someone take a concept from Bland to Brand and they abandon it – JUMP ON TO IT!!!

Don’t steal it – that’s wrong, but jump onto the concept!

You never get a second chance to make a first impression. That’s why branding is so important. In today’s post we’re going to take a close look at YOU… The image you project to the world – your suspects and prospects.

What Image Do You Project To Prospects And Clients?

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There are many instances when I get into a stream of consciousness ‘trance’ and really fun stuff happens. Sometimes I think people think it’s just fun and games, but it’s not – every single one has the opportunity to become a ‘business model or concept’ – here is one example that proves that when you run with something, you can make it into a viable business that really stands out above the crowd!

Antimimeticisomorphism Example: Felony Franks

By now, you know I own the word antimimeticisomorphism – which is having fun doing out-of-the-ordinary things that create extra-ordinary results with the least amount of effort at the lowest cost. You can Google antimimeticisomorphism and all 400+ references are mine. That being said, you can also create an ACRONYM like Kellogg’s LCMs and leave it to people’s imagination to come up with their own interpretation.

Totally Exponential – IF you can create enough exposure to have ‘some’ people to start thinking about it.

Go on and try to find out the answer – it’s fascinating to see the forum discussions out there = FREE branding!

I like it!