BUILD client loyalty in less than 60 seconds

You’ve hear about Sam Kritsotakis of Eskae Jeweler, from a previous post “Bootcamp Graduate Makes $15,000“.

Sam totally gets the Exponential Mindset™ and he’s been on fire since attending our Bootcamp.

But here’s the thing I want to get across to you today: It takes LESS THAN 60 SECONDS to BUILD CLIENT LOYALTY.

Here’s an e-mail Sam sent me today:


On 10/17/2008 10:08 AM, “” <> wrote:

Hi Marc,
I am still waiting for these guys to get back to me, I just phoned them and the guy I am dealing with is off today.

Sorry for the delay but as soon as I know more I will be in touch.


Sent via BlackBerry® from Telstra

I know what you’re thinking – what’s the BIG DEAL?

The BIG DEAL is that I have suppliers I pay THOUSANDS OF DOLLARS who I have to CHASE to find out what’s going on. Sam is sourcing something special and personal for me AS A FAVOUR and he’s treating me like a KING.

If you want TOP NOTCH, PERSONAL, “CONCIERGE-STYLE” style service for that special piece of jewelry – Sam’s the man.

Onward and upward!

Dr Marc Dussault

Australia’s #1 Exponential Growth Strategist


I know it sounds silly, but I stopped using a supplier recently BECAUSE he wouldn’t take the 60 seconds to update me – that meant he lost about $15,000 of work PLUS I will NEVER refer anyone to him or his company.

That is even MORE costly than the LOST SALE.

I know this stuff is simple and straightforward – guys like me and Sam aren’t that smart – we need it to be simple and easy!

1 Response to “BUILD client loyalty in less than 60 seconds”

  • Hi Marc!

    A very timely post. In this current economic climate, building and enhancing client loyalty is the difference between being successful or going bankrupt!

    Updating our clients on information that is important to them shows that we care for their welfare. This increases the likelihood that our clients become our raving fan! From there, we can leverage the loyalty of existing clients as means to generate more and more referrals!

    Rainier M. Pancrazio of

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