Tag Archive for 'Marketing Mistakes'

A picture is worth a thousand lost clients

We have all heard the saying “A picture is worth a thousand words”, but a TERRIBLE picture can lose you 1,000 clients. This photo was taken from a Facebook page for a restaurant. You be the judge – would you want to eat there?

It’s no surprise (to me) that this restaurant is struggling to attract customers. It counts on its Facebook page for referrals – can you see a problem here?!?!

Today’s lesson – check ALL the photos you have online and ask SOMEONE ELSE who will be honest with you if it helps you or hurts you/your brand to have it online.

If you can’t afford professional photos – then don’t put any up.

DON’T USE STOCK PHOTOS for your products, that’s transparent and you’ll lose credibility and trust.

Please comment below to reinforce how bad this image is!

Why People Fail In Business

Today’s post is one of those topics that I deal with on a regular basis but usually to myself… Until something pushes me to the edge and I have to get on my ‘soap box’ to relieve the built up frustration and annoyance I feel BECAUSE it’s preventable.

This week, I overheard someone at the dentist office say “A friend of mine has dentures and she says Continue reading ‘Why People Fail In Business’

How To Kill Your Business Twice As Fast

I can’t hold back, I have to get this off my chest. In the past 2 to 3 weeks several people have been struggling to get stuff done. They KNOW what to do and HOW to do it, but can’t get it done… WHY? Because they have their mates doing it at “mates rates” which basically means “when time allows, I’ll get around to it MATE…”

“She be right MATE.”

She ain’t right MATE. She’s p_ _ _ _ed!

She needs to get this done NOW, not tomorrow, not soon, not over the weekend, not next week…

NOW.

N-O-W.

When you deal with mates, you deal with being pushed to the end of the queue, at the bottom of the to do list. This is even worse during a recession when times are tough and money’s tight. The ‘high paying’, no make that the PAYING clients will get ALL the attention and ALL the results.

Stop It!

Otherwise you’re going to KILL your business twice as fast.

There, I’ve said it. I can relax and get back to work.

Don’t get me wrong, I do lots of work with mates, but I don’t expect mates rates and I pay on time to GET ON TIME SERVICE.

Think about what it’s costing you NOT to get stuff done…

Especially in a recession when the competition is tight, margins are slim and EVERY customer and sale counts…

How To Lose 33% Of Your Sales In 30 Seconds

As an eternal optimist, I rarely focus on the negative, but today’s an exception worth sharing. Monica and I spent 2 days at a ’boutique hotel’ on the Southern New South Wales coast this weekend. The property was magnificent, Internet broadband was fast, the breakfast sublime. So what could be negative about that?

The owners and staff had an ‘edge’ to them that each time we requested something, their tonality was such that it was felt that we were putting them out, disturbing them or otherwise inconveniencing them.

Monica and I thought it was just our acute sensory perception, but this morning at breakfast, the waitress broke the camel’s back with another guest when she ‘forced us out’ of the breakfast ‘house’. She said we had and I quote “We need you to leave so we can close up here.” WITHOUT explanation or apology.

The guest was stunned – I was stunned. Monica was stunned. Continue reading ‘How To Lose 33% Of Your Sales In 30 Seconds’