Want FREE Marketing? Try one of one of these 46 ‘Guerrilla Marketing’ tactics…
- They post signs in places where there is high visibility and no cost:
- In front of their own business
- In front of neighboring businesses
- Train and Bus stations
- School offices
- Senior recreational facilities and retirement homes
- College dormitories — in the community area, hallways and bathrooms
- School Clubs
- Churches
- Other local community clubs and organizations
- Apartment buildings — in laundry rooms and bulletin boards
- Community activity centers
- Grocery stores – local corner stores are the best
- Shopping malls – Local strip malls are ideal for the niche marketer
- Car washes
- Laundromats
- Condominium complex party centers
- Hotel and motel lobbies
- Utility poles – check council ordinance to make sure you’re ‘allowed’ to do this one
- Counters of public places
- Meeting convention centers and rooms
- Construction walls
- Libraries
- Union halls
- Chambers of commerce
- Medical or professional offices
- Roller rinks and bowling alleys
- Waiting rooms at auto repair and tire shops
- Liquor and convenience stores
- Company bulletin boards of friends and family
- Tourist information centers
- Highway rest stops
- Factories
- Their cars — featuring a compelling sign, parked in a conspicuous place
- On the fences outside a construction site
- College and high school newspapers and yearbooks (might not be free, but are ‘almost free’)
- Classified services on the World Wide Web — many are free
- Classified services on commercial online services — many are free
- Local entertainment and tourist magazines
- Community group and association newsletters
- Small, local newspapers
- Chamber of Commerce publications
- Radio talk shows — by appearing as a guest or calling in (I did this, and created a product with the recording = $$$!)
- A lingerie store owner stenciled small messages onto the sidewalks of New York, with provocative sayings like, “From here it looks like you could use some new underwear.”
- Project your brand or USP at night onto the side of a building.
- On your voice-mail message, but please keep it brief!
There you go – FREE Marketing Tips to get your business going and growing — Exponentially!
Onward and upward!
Marc
P.S.
Other FREE Marketing Strategies and Tactics include:
- Send me a case study example and I’ll publish a blog post and put you and your business in front of thousands for FREE
- Ask for referrals from your existing clients
- Go to my Internet Mastery Blog to see FREE Internet strategies!
- Add your ideas as a comment on this blog!
This list was compiled from an e-mail I received from the original Guerrilla Marketer – Jay Conrad Levinson. If you haven’t read any of his books – get your hands on at least one of them over the holidays… They are a MUST read!
Hi Marc
I will add a few more for the benefits of your viewers –
This is not quite free, but its very inexpensive – take a jpeg of your logo, name etc to local photo shop and have it placed on mousepads, stubbie holders and t-shirts/cap – give them away, its permanent advertising
Create a media release for local media – remember to create a story of interest which just happens to include a quote from you about how your service can help address the issue in the story. If you make it blatent advertising it wont get published. Best time to send to local paper – Sunday evening, when they are looking for something to print on Tuesday (a quiet day).
Place a form on your front counter asking for contact details of customers – offer to place into monthly draw for small prize – this builds your database for direct marketing. Dont forget to include tick box seeking permission to send info to them.
Give away a ‘free tips’ sheet with your logo etc on it. Even change the ‘special offer’ on the tip sheet each month. If you sell cars, tips on maintenance. If you rent DVD’s, tips on maintaining DVD player etc.
This is the second time in a month I have run across the term “Guerrilla Marketing”. The first time was from a freelance web designer. I have the website by the originator of the concept bookmarked for future reference. No need to be fancy to get the word out, is there? My favorite technique is giving my business card to anyone and everyone I make contact with, as well as asking the ownership of the places I do business with if I may leave a supply of my cards in a prominent place, and asking them if I may have a supply of their business cards so I can pass them along to others I meet along the way.