Lead Generation Tips And Ideas For Small Business Owners
I came across this insightful article by Dudley B. Dawson Below are seven habits that consistently appear at offices across the world. If you have additional examples, please feel free to provide them in the comments below. 1. Including email signatures that include credentials like “MBA” or “HRMS” after their name. Existing readers are well […]
Well, this is the last day of the Exponential Internet Marketing Bootcamp… What an exciting 2 days it’s been – hundreds of ideas (most of them free) to get more online traffic that converts to sales. Here’s the last thing I want to say about this last edition of this version of the Bootcamp. With […]
I am sure you enjoy this and my other blogs. They are filled with information that would otherwise take you hours to find and in many cases, there is no way you would ever find them on your own. The reason is that I have HUNDREDS of contributors to my blogs from around the world… […]
As a business coach to entrepreneurs and business people who want to increase sales and expand their businesses, I advocate the 1 Percent Improvement Doctrine. It’s a concept that is covered on Day 3 of my Bootcamp events when we cover the concepts of Pathways To Profits™ and determining your Next Best Step™. With Internet […]
Google Page 2 ‘Almost’ As Good As Page 1? Google recently reported that 38 to 45% of people searching on Google immediately click to page 2 because too many people are manipulating keywords to be on Page 1. That means you now need to be both on Page 1 and Page 2… “The Internet is […]
At our upcoming (and last ever) Exponential Internet Marketing Bootcamp, we’re going to go well beyond explaining Social Networking as shown in the video below. We’re going to cover the risks and pitfalls of getting sucked into the Vortex Of Mediocrity where countless hours are wasted by people who fundamentally don’t have a life and […]
There is a great article on CNN’s website that summarises Nicholas Carr’s new book called “The Shallows: What the Internet is Doing to our Brains“. It reflects what I see in business people and entrepreneurs every day. People struggling to cope with more and more information, lacking the cognitive and reasoning skills to handle it. […]
Today’s post will become a classic because it’s so relevant for anyone who is in technical support or has to deal with customer service requests. It’s a contribution from Daniel Pinter of B Technologies. There are so many lessons that we all can learn from… Of course AFTER we stop laughing (at ourselves)!
In a previous post, I explained the risks of phishing. In the 2009 Annual Study Australian cost of data breach report, they state that the average cost per compromised record is $123. Can you imagine that? If you have 10,000 records in your database, that’s a whopping $1,230,000. Which is why the common statement holds […]
“Phishing” (also known as “carding” or “spoofing”) refers to email that attempts to fraudulently acquire personal information from you, such as your account password or credit card information. On the surface, the email may appear to be from a legitimate company or individual, but it’s not. I came across this particular explanation of phishing that […]
This was recently posted on Facebook by someone who thinks Facebook is a great place to sell his product…. How many clients do you think this post got him? Interesting isn’t it? We are in a new era where our PRIVATE LIVES are melding into our PROFESSIONAL lives… Enough said.
Trying to keep up with Google’s policy changes is getting harder and harder. Ray Keefe of Successful Endeavours sent me this update that I thought you should be aware of – it concerns trademark use in Google Ads. We address these issues in detail with our clients, which is beyond the scope of this blog […]
I’ve been using Skype more and more, but as I do, some people just don’t get it. New technology means NEW ways of working. Not OLD wine in new bottles as one of my Ph.D. professors used to keep saying when academic research was just a re-hash of what we already knew… Skype is powerful […]
Ray Keefe of Successful Endeavours came across new data that shows Google searches are getting longer and more specific. Attached are a few pointers on how you can adapt. The data reveals that the percentage of clicks based on search term length is changing. Clicks made through searches over eight words grew by 8.3%, with […]
I previously blogged about this, I called it Stop Feeding The Piranhas… It’s one of my Internet pet peeves. Always use the Bcc when SENDING or FORWARDING to a group of people to protect the email identity and integrity of others. When someone does it to me too often. I take them off my list […]
Small Sounds, Big Deals: How Do Number Sounds Influence Consumers? This article was so interesting I just had to share it with you. Instead of interpreting it for you, go to the original article by clicking the hyperlink – it’s brief and exceptionally well written! You’re welcome. It’s who I am and what I do… […]
I have to admit that the whole concept of things being free gets out of hand sometimes… I came across this cartoon when I was in San Francisco recently… It sure hits home when you think of all the stuff people download from the Internet and never read or watch. They just automatically download it […]
Most companies automatically choose their company name as their domain name. While that’s a wise move, it’s often a BIG mistake to stop there. In fact you could be losing as much as 75% of your leads because of it – keep reading if you want to avoid making this Internet Marketing Mistake! Testing multiple […]
This blog’s main focus is Internet Mastery – anything that has to do with the Internet for business purposes. Today’s YouTube video is another example of the strides we’re making with Virtuality – doing things that were once impossible. Watch the video and I’ll get to why this is important for you and your business. […]
Many new clients we deal with realise that a lot of what we do is NOT DOCUMENTED anywhere – they have to do it because they have to TRUST this stuff works. THEN once they do it, they need to TEST and track using what I call Management By Metrics. That being said, it takes […]
