Lead Generation Tips And Ideas For Small Business Owners
This one is a quick blog post – just a reminder when sending e-mail to NEVER EVER c.c. a long list – always b.c.c. this feeds the spam piranhas that are constantly searching for e-mails. I know, it’s just 1%, but it makes a difference to your reputation. There is nothing worse than all your […]
At a recent Professional Mastery event called Unleash The Speaker Within, we discussed and explained the power of using metaphors when presenting in public. On the Internet, it’s equally if not more important BECAUSE the exchange you have with suspects, prospects and clients is usually TEXTUAL. The following metaphor mistake is important to avoid. Copywriting […]
Todays’ blog post is another copywriting mistake you want to avoid – making these headlines TOO complicated – stick to the BASICS – the headline is all about getting the reader to start reading the copy. For some reason, many people think they have to be long – they don’t – they have to be […]
I need to say this – Social Networking sites are a mirror of who you are to the entire world. I know you think it’s private, but it’s not. I don’t have time to get into the details, other than to say that the image you project on these sites can be killing your career, […]
This is one of those 1 Percent Improvement Doctrine suggestions that really adds up in the long term – it’s simple. Whenever you send an e-mail, make sure you send it with a subject line. This will make retrieval later on a lot faster and easier. Of course using KEYWORDS in the subject line that […]
How country specific domain names effect SEO and Google AdWords performance Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results. “Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, […]
Today’s post is brief – in fact REALLY SHORT because according to recent research (source unknown), online video attention spans are shockingly short. Take a QUICK look at the chart below so that the next time you set out to create a YouTube video – don’t waste too much time creating your masterpiece… Most people […]
If you’re stuggling to make a go of the Internet, you’re not alone. It’s been said that the top 5% make more than the other 95% COMBINED. That’s because they have what I call 20/20 foresight. I teach our Internet Mastery clients how to make the trend your friend, to catch the best wave and […]
Recently, a client wondered why they got a terrible response from an e-mail broadcast… Here are some of the e-mail marketing blunders committed that you want to avoid at ANY COST. Sure some of them seem obvious, but they are worth considering if you want to get the best results possible when executing email marketing […]
Should I spend time on FaceBook? I get this question a lot. Here’s my answer… Time is our most valuable resource… If you’re having fun, that’s cool. But realise you’re having fun – not achieving your goals by chatting, tweeting and following other peoples’ lives… What would happen if you invested that much time into […]
Whenever someone finds out I’m an Exponential Growth Strategist and Internet Marketer, they usually ask me how they can get more people to their website that convert to sales. Below are a few suggestions to solve some common website problems that are both quick and easy to implement. _______________________________________________ Problem: Do you make it hard […]
Recently, I needed to get in touch with someone who decided to change his e-mail because of a deluge of spam. First, he never told me he changed it and second – he changed it and literally increased the chances he would LOSE hundreds or even thousands of prospects INSTANTLY. How To Lose Hundreds Of […]
As you know from yesterday’s post, I am in Melbourne at Internet Technical Mastery – A Platinum Program event that is not open to the public… It’s where I reveal the most powerful Internet tips, tricks and techniques like the one I will partially share with you right now. It’s called www.UserTesting.com you can scroll […]
Today’s exercise is the comparison of two YouTube videos. I’ll ask you to watch BOTH before you click on the Read More button that reveals WHAT the exponential difference is. This will take you 15 minutes, but it’s going to be well worth it. It’s an exercise that (1) You want to do in its […]
This is another one of the sources of 1 percent improvement that you can schedule to make on an on-going basis. I recently did this and increased the back-end sales for one product line by 36% in less than one month. I reduced my refunds by 1 less per week = $2,000 in SAVED SALES […]
In my previous post, I revealed the TOP mistake people make with their website. Today’s post is the worst mistake they make once they’ve resolved that issue. This is becoming even more prevalent now – in fact the top so-called Internet Marketing ‘gurus’ have fallen into this trap recently and frankly it’s surprising they don’t […]
