Tag Archive for 'food safety'

Perfection is the Poison of Profitability

This weekend, I got an e-mail from Gavin Buckett of AGBSolutions who was telling me he was looking forward to getting his blog up when his website supplier would get around to it…

That’s when my Exponential Mindsetâ„¢ kicked in.

I have two things that are ingrained in my automatic business reflexes – an acute sense of urgency and the need to keep ‘doing stuff’.

I told Gavin that he could go on to blogger.com, as we had taught him at a previous event and DO IT NOW.

It takes LESS THAN 5 minutes to get a blog up – you can always fine tune it later.

There was NO REASON to wait, in fact it was costing him money to wait.

Yeah sure he can have a blog at his website address, but until then, WHY WAIT?

So he did it, as I would expect him to do – he’s got the Exponential Mindsetâ„¢ when coached…

He’s done a great job as you know from a previous post on our Internet Mastery Blog.

The reason I am telling you this is so that YOU TOO can take action and DO STUFF.

Don’t put off to tomorrow what you can do today.

Onward and upward!
Marc

P.S.
Gavin is still looking for a new business name – contact him if you have any inspiration at www.AGBSolutions.com.au.

As you can see from the posts to this blog, this is NOT rocket science. It’s about making a 1% improvement EVERY DAY.

To learn more about the Exponential Mindset, go to www.MarcDussault.com

Exponential Branding Exercise 101

Today’s exercise is a fun exercise to come up with new product, brand and company names.

One of our Platinum Members, Gavin Buckett of AGB Solutions needs a new name (don’t you agree?)…

He is in the process of starting the process. He’s come up with the following list of words…

Clean:
Sanitise
Hygienic
Hygiene
Sparkling
Environmental
Heaven
Critical
Heavenly
Untouched
Squeaky
Untouched
Free from dirt
Unsoiled
Clear
Unpolluted
Original state
Distinctive
(Clean) bill of health
Restore
Cleanse
Cleanest

Negative words include:
Contamination
Microbially
Poisoning
Recall
Contaminated
Spoilt
Reactive
Danger(ous)

Positive or assertive words:
Preventative
Systematic
Educate
Empower
Reduce danger
Stop from happening
Preventable
Individually analyse
Reduction
Characteristic
Seriously
Specialised
Validate
Verify
Critical
Control
Monitor
Fresh
Quality
Great
Sizzling
Breathtaking
Attention
Confidence
Leaders
Success
Fulfilment
Intention
Dependable
Relationship
Partnership
Reputable
Knowledgeable
Focus
Significant
Watchful eye
Solutions

Words for safety:
Reassuring
Secure
5 Star
Protect
Freedom from risk
Free from danger
Reliable
Certain
Can be reckoned on
Do no harm
Cautious

Words for hazard:
Risk
Danger
Run the risk
Dependent on chance
Hazardous

Words for food

Nutritious
Maintain life
Edible

If I want a keyword rich name, what about:
Food Quality Management Systems
Food Quality Management Solutions
HACCP Systems Australia
Food Quality and HACCP Solutions

His sign off is…

Eat Well. Eat Safe!

Gavin needs some help!

You can use an Exponential tool called Visual Thesaurus to inspire you and help Gavin.

When you come up with a few ideas, e-mail Gavin directly by clicking here.

Onward and upward!
Marc

P.S.
Click on the box below to access Virtual Thesaurus, it’s an amazing exponential tool. I am an affiliate and when you go ahead and buy it, who knows what gift may await you as a token of appreciation!